What an Idea SIRJEE!!!-Aditi Shrivastava,SIBM Pune

We live in a world where if we are not connected with an Aditya Birla Group, we are probably living in an island of our own. There are very few arenas left that have not been captured by the group and it is a testament to their efficiencies and greatness that they have managed to maintain every aspect so well. The way I see the group is that they make middle class people like me (Middle being the nicer way of saying misfits of the overarching categories), appear and feel closer to the materially superior classes. That is a common thread between diverse brands like Idea, Pantaloons, Peter England, Louis Philippe and so many more to list. 

When I think of Aditya Birla Group, I think of the memories that are associated with the brand. I remember the rush that we as college students had when we came to know of an offer on the amazing Louise Phillipe Collection. I remember the fun times while we could not choose from the amazing collection that the Pantaloon stores offered. I remember the smile that reached my father’s eyes when I gifted him a Peter England shirt from my first salary. I remember singing the honey bunny song, I remember trying to apply walk and talk, trolling my friends on IIN. But the biggest reason why Aditya Birla group remains big in my life is because it connects me to my near and dear ones and it has kept me connected for the past seven years. Probably only my subscriber knows how much I am dependent on my phone. I would like to blame them for my social media addiction, it is because of their seamless network that I am on the internet more than I should have been. On the network front it is like we are in a relationship, quite closed one, in the middle we took a break (I switched to Vodafone) but the love affair was strong enough for us to overcome that hurdle and the love affair continues.

I wish that I could someday touch as many lives that the company touches probably every second, but in my minimal capacities, there are ways that I have already touched some people and there are things that I would want people to do. Delving on it, the two things that the people who have met me know about me is that I laugh and crack jokes quite easily and I cry even more easily. Some people see this as a sign of emotional weakness (Specially crying) but the way I see it and certain people have also commented on it as a sign to be brave enough to let your emotions flow, to be brave enough to let people connect with you on a higher level.Secondly, being a girl, specially in a country like India, the one impact that I probably have done a very tiny bit and would like to do more towards it, to tell the girls out there to be, to tell all the 16 year old or probably even younger girls out there to aim to be happy to be fulfilled, have a dream. I want to tell all of them that the entire purpose of your existence is not to get married and take care of your husband and kids, the purpose of your life is to LIVE and LIVE it to the fullest.

Probably that is why Aditya Birla Group are connected because my aim in life is to explore every area possible and Aditya Birla Group already does that.