A person just like us dared to pursue his dream of setting up a global business empire. Aditya Birla, born in 1943 was among the first to put Indian business in the world map and took the company to a new height. The company rose to be India’s finest business house. Under his stewardship, the company created enormous wealth for nation and respect for Indian entrepreneurship in the World.
The reason behind Aditya Birla Group’s success according to me is their level of perfection and dedication in the project they deliver. Their vision and mission is to focus on each business, big or small with the same effort and passion and to deliver the best product and add value to society at large.
Aditya Birla Group has made a huge impact on our day to day lives with their expansion in Fashion and Retail segment, Telecom segment, Financial Services and many more. Aditya Birla group has been an integral part of my life directly or indirectly since my childhood days. Aditya Birla Fashion and Retail Limited (ABFRL) is present in the apparel industry with brands like Allen Solly, Peter England, Van Heusen which forms the major part of my wardrobe currently. During my initial years, I always considered VH and LP as British brands. They occupy 90% of my wardrobe :). Later when I got to know it is part of an Indian conglomerate, I was very proud to wear them.
Another interesting brand campaign was ‘
What an Idea Sirji’ which made me take an Idea SIM card while joining my engineering college. With this, ABG became an integral part of my life. Since then I am following Aditya Birla Group companies and their contributions towards the country, reigning since the time before independence.
As a whole, Aditya Birla Group brands and companies have become an important part of our life on both individuals as well as community front. The company focuses on the all-round development of the communities around its plants mainly located in distant rural areas and tribal belts. Additionally, Aditya Birla Group gives scholarships and provides an excellent opportunity for scholars to learn through networking with the country’s first truly global conglomerate. The company has also provided a platform called Aditya Birla Bizlabs that enables innovative start-ups to gain market access and new customers. This provides people like us an opportunity to start our own business and fulfil our dream of becoming a world-class business magnate.
What bind the Aditya Birla Group are their non-negotiable values and their commitment towards their work. Aditya Birla Group has contributed to the nation in every small and big aspect. Big for Aditya Birla Group is to welcome each and every opportunity with their open arm and grab any chance to serve the society. Be it providing UltraTech cement for the construction of buildings, bridges and roads or providing carbon with a nanoparticle for tyres, Aditya Birla group has not let the expectation of its customer down and always provided with the best product.
Aditya Birla Group has made our life simpler with its product and services. As management graduates, we can all aspire to achieve something Big in our life, just like Aditya Birla Group has dreamt Big and achieved Big.
It can truly be said ‘
What an Idea Sirji’!!