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Aditya Birla Group -- What everyone needs in this world is “Happiness” – Shivam Roy, IIM Trichy

Jul 15, 2019 | 3 minutes |

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“Why Aditya Birla Group is Big in my life?” Aditya Birla Group has been big in my life but I can say the same about most people in our country at least, in one way or another. They offer such a diverse group of products and services, after all. Be it Agriculture, Cement, E-commerce, Finance, Retail, Textile, Fashion, Telecommunications and many more. Talking about myself, I am a 22 year old guy. The best suited description for me would be “An average guy.” Talking about my experiences with ABG brands, the closest connection we have is, of course, the Fashion! Brands such as Louis Philippe, Allen Solly, Van Heusen, Peter England, and even the multi brand fashion retail chain Pantaloons are my favorites and are always at the back of my head. I have always had this infatuation with wearing branded fashionable clothes. And why not?! For an average guy like me, wearing something branded gives a feeling of exhilaration; suddenly I do not feel so average.  The special thing about brands is that, the products of good brands last very long. I still carry around 3 or 4 clothes which I had bought more than 6 years ago! And of course branded clothes make you look good! Once someone gives compliments, your confidence and self-esteem boosts up. But in hindsight, the best part is the memories that I carry with them. From requesting dad to buy branded clothing and being scolded by mom for outspending money, to wearing my favorite brands to college interviews and job interviews and getting the offer! I can always find some happiness in my memories. And that’s what everyone in this world needs right now, “happiness”! And that’s how I believe Aditya Birla Group has been big in my life. “The challenges I faced in my life!” Everyone faces some challenges in their lives. Be it financial, social, family, or personal problems. But the important thing is to give your best efforts and accept the results happily! Mine was more of a financial challenge. I was in 3rd grade at that time. I kept pestering my parents to send me to a reputed school. My father’s mobile phone business was not going well, and that was our only source of income. That’s why my parents could not afford a decent school for me. As a child, I was unable to understand how much money can matter in our lives. I was angry with them, but as I grew up, things started making sense to me. And I had finally decided to assist my family in any possible way I could have. My father kept bringing many changes to his business but it was still not successful, mainly because of the partners he worked with. This time he had decided to open up a shop nearby home. I persuaded my father in opening a computer and internet shop in addition to his mobile shop. I had a keen interest in computers since my childhood and since I had just completed my 10th studies, I helped him in running the shop for 2 years. After that I moved to a different city. His business was successful and generated profits. I gave my best efforts and thanks to that, I helped my family, learned many computer skills and could pursue graduation in computer studies from a reputed college. My parents are proud of me now, and the most important thing is, they are “happy”! #IIM Trichy #ABGLPWooMe