‘Why Aditya Birla Group is big in your life’
With the mission “to deliver superior value to our customers, shareholders, employees and society at large,”
The Aditya Birla Group represents a veritable blend of rich heritage and contemporary modern people practices. The Group’s radical shift from being architects of a global India to a powerhouse across the globe & various sectors has now led to the understanding of how Aditya Birla Group is a big part of peoples’ lives. Started as a Jute Manufacturing Company in 1919, the group has subsequently transformed into a leading multi-product corporation covering varied business sectors including chemicals, minerals, financial services, copper, branded apparel, information technology, retail and trading.
India is the 6
th largest economy in the world and Aditya Birla Group plays an important role in building it. UltraTech Cement (Aditya Birla Group) is India's largest cement company with over 6 million homes built with cement from UltraTech each year. The Bandra-Worli sea link is an exemplary testimony of ABG’s contribution towards making India beautiful and connected.
Further, Aditya Birla Capital serves as a diversified portfolio of 12 lines of business serving the end-to-end financial needs of the customers. Making Banking and Finance more accessible to the customers, Aditya Birla has launched the Aditya Birla Idea
Payments Bank, to empower every Indian, in every walk of life, with an accessible, convenient and trusted banking channel. Aditya Birla MyUniverse offers a personal financial management portal to aggregate our financial information in one place, get advice on what we should do with our financial information and also transact.
From making every second can in the world to shaping automobiles, from aluminium kitchen foils to aluminium doors and windows, Hindalco Industries is the metals flagship company of the Aditya Birla Group. Copper from Hindalco powers the electrification of the
Indian Railways. Hindalco’s subsidiary Novelis is the world’s largest recycler of aluminum. Its customer base includes iconic brands like Coca-Cola, Ford Motor Company, Jaguar Land Rover and Samsung. Novelis recycles more than 65 billion used beverage cans each year, turning them back into new beverage cans in roughly 60 days. With this the ABG is also present in a Coca-Cola can that a customer uses. Aditya Birla Retail Ltd provides customers a wide choice of products under labels like Van Huesen, Allen Solly, Pantaloons. The objective is to provide quality products at attractive prices to customers. The Collective, A premium lifestyle store, offers a unique blend of global fashion, international trends and luxury services to customers.
Right from cars to computers, plumbing to agriculture and banknotes to shoes, carbon black is indeed making our lives better. The Group is now the largest manufacturer of
carbon black worldwide. Birla Carbon is designed to improve tread wear and rolling resistance making our car safer at every turn. Under the brand, “More”, ABG caters the daily, weekly and monthly need of the customers. It aims to offer a shopping experience that delivers unbeatable value and quality.
“I dream of an India, where every human being lives a life of dignity, an India free from poverty,” says Rajashree Birla. Going beyond business, ABG reaches 7.5 million people through the Aditya Birla Community Initiatives and Rural Development under her guidance. Working in more than 5000 villages, the group focuses on education, healthcare, the girl child, sustainable livelihood and women empowerment projects. Furthermore, the Aditya Birla Scholarships provide an excellent opportunity for students to learn, grow and aspire for higher success in their academic life. Thus, it is unlikely that one has never used a product, or travelled on a road or visited a site where ABG has not contributed in some way which makes Aditya Birla Group really “Big in our lives”.
How I overcame challenges to achieve my ambitions in life so far
Due to some incorrect business decisions, my dad lost most of his business and we were left with little. It taught me the value of money and being financially independent. Growing up with 3 sisters, our parents distributed gifts big and small equally amongst us. Now staying away from home, I cherish the gifts most when I share with my friends and colleagues. As class prefect in school, I was responsible for collating all submissions. This involved not only following up with students of my class but also be compassionate for individual situations and support my classmates where needed. It also meant a lot of negotiations with teachers. Being youngest one in family four siblings, I was always protected by my sisters’ and parents. Further, when I had to step out of the comfort of my parent's house to pursue B.Sc. in Delhi University, it was not a cake walk, to say the least. The change in atmosphere took a toll on me and my parents health conditions added to the stress. All this ultimately resulted in my falling behind in the first term of college. I have always been among the toppers in class and my entire family has a lot of expectations of me which I was not fulfilling. Hence, I decided to buckle up, took emotional support from hostel mates, guidance from siblings and was able to bring life back on track. While working at news aggregator Inshorts, there was a stint of 3 weeks where I was the only associate in my department as my colleague had a family emergency. I got the responsibility to single-handedly ensure that my team was on top of its game. I juggled with staying updated with top news, writing it, and ensuring it is error free before it was published. Making decisions alone, along with maintaining proper communication with my seniors helped me learn a great deal.