"What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language." —Miuccia Prada
I am very creative, always had a passion for fashion and styling. From childhood, I am very particular about choosing the right apparel for me and said to have an excellent dressing sense. Clothing is something that everyone in modern society needs, and something that a few consumers care very much about. The number one thing clothing is used for, besides covering and protecting our bodies, is to express our personalities, socioeconomic status, and how we feel on a given day. Since a decade I have been following the fashion industry - related news and Aditya Birla Group outstands as one of the pioneer and leading style quotients among youths and elders. Starting from Louis Philippe, Allen Solly, Van Heusen, Peter England etc. are all the brands to choose from. I love the concept of Pantaloons and making styling affordable to everyone with products ranging from casual to formals, ethnic to party wear. The tagline – IN LOVE WITH LIFE, IN LOVE WITH FASHION is well justified.
I still remember the first time I first went to Pantaloons store to buy a prom dress, similar to the one worn by Aliya Bhatt in the movie Student of the Year. That dress was greatly appreciated by my friends and family. Since then Pantaloons has become my one and only style secret and it got me covered for every occasion with unique design and superior quality. Van Heusen is my brand for formals and business attire.
During my graduation freshers party, I wore a suit from pantaloons and won the title of “Ms. well dressed” and honestly, I was kind of expecting it and it felt great.
For over 50 years now, the Aditya Birla Group has engaged in impactful, welfare-driven activities in India and globally. The Aditya Birla Group works in 5,000 villages, reaching out to 7.5 million people annually. knowing that such big group is doing so much for the society made me realize that as an individual we too have some responsibility towards our society.
As we grow up and start seeing the world through our own eyes we realize that the world is much different from what our parents shown us in childhood. Life isn’t fair to everyone. Wherein a society is enjoying the riches, abundance and glory other side is gloomy, dark, filled with misery. Not everyone’s life is colorful. I was greatly moved by seeing this difference but was not potent enough to stand up against this or raise my voice as I wasn’t that confident and thought my voice would not be heard and I cannot make any difference.
But God gives opportunity to everyone to be the change or to do something better for the mankind. I got this chance when I was in my graduation, I associated myself with an NGO named Social Welfare & Awareness Team (SWAT) with a belief to do something for the people in need. The NGO targeted nearby villages around the university campus and picked 3 government schools to provide education beyond school, financial aid and make them aware of health & hygiene.
We used to teach the students up to 8
th grade on weekends and seeing them coming on holidays to school with full enthusiasm motivated us a lot. But, as I noticed there was something very peculiar about the school, the male to female ratio was 5:1 and as time passed it reduced to 10:1. On enquiring to the head master, I came to know that they got married and discontinued the school merely at the age of 12 years. As per their parents, cooking food and raising kids was the major concern and education was the last priority. Coming from an educated and forward-thinking background this shook me to my core. I discussed this alarming situation with my fellow mates, but only a few agreed to go against the village tradition and do something about it. We conducted skits to convey social message and went to these children’s parents to talk in person & made them realize of their mistakes. We were successful to re-admit few girls back to school and that day, I felt a sense of accomplishment and was happy to make a positive impact in the society.