Being a fresher puts too many questions in your mind regarding your summer internships and placements but as it is rightly said “Hardwork is the key to success” and same was experienced by me when I got the opportunity to intern in Ogilvy. This internship clearly taught me the importance of team work and coordination one requires to have to complete a particular task. I still remember my first day which was filled with curiosity, confusion, nervousness and a lot of excitement. I was amazed by seeing how so many departments come together to make a single commercial. The amount of coordination and trust it requires to work as a team.
My internship was in the Client Servicing department. This department helps in building a bridge between the Client and the Creative team which is behind all the commercials. So from getting the briefs from the client, to preparing briefs for the creative team to doing market research and making presentations, Client servicing department acts as the medium of communication.
I had the pleasant opportunity to work for Pidilite- Fevicol. I was assisting the Account Supervisor for the brand Fevicol in Mumbai. My work typically involved making briefs, getting the art work done, doing market research, making presentations, checking that the work is completed within the deadline given by the client and coordinating between the clients requirements and our creative team. I truly understood the importance of assertiveness and getting the work done before the deadline specially in an ad firm where people take their own time to get the things done as they have too many things lined up specially the creative department.
Brands have peak season when there is immense work like getting the print ads made, shooting television commercials and audio visuals of the top management of the company to turn it into a film to motivate their employees, long shooting hours etc. There was work life balance at the office as during work hours the team would work dedicatedly for the assigned project and during free hours everyone used to get together and enjoy their leisure time by watching Netflix, listening to songs, chatting with each other , scrolling their social media accounts etc.
I have definitely learnt a lot form Ogilvy specially the importance of team work as without a team you cannot achieve what you desire to as each and every member plays a very crucial role in making the commercial which is not only liked by the client but by the public or target audience at large.
I would not have learnt so much and easily adjusted in the company within a week without my mentor Ms. Vidhi Bhatia. I thank her enough for being my enlightening force and guiding me throughout my internship period. On the first day itself she introduced me to the entire team working on Fevicol and made me feel a part of them too. It became so much easier for me to contact the team for any kind of work.
I enjoyed the working culture and atmosphere that Ogilvy has. It was a pleasure interning with them.