Competitions

CAT Prep

Upskill

Placements

MBA Co'26

RTI Response

Rankings

Score Vs. %ile

Salaries

Campus Tour

Whopper Freakout - Burger King - Coolest Brand Campaigns - 3

Sep 8, 2017 | |
Saneeya Agrawal

Join InsideIIM GOLD

Webinars & Workshops

Compare B-Schools

Free CAT Course

Take Free Mock Tests

Upskill With AltUni

CAT Study Planner

1 Day to CAT 2024 (All the best)

Participants: 49

Final 2 Days to CAT 2024 Test-44

Participants: 388

Final 3 Days to CAT 2024 Test-43

Participants: 322

Final 4 Days to CAT 2024 Test-42

Participants: 357

Final 5 Days to CAT 2024 Test-41

Participants: 373

Final 6 Days to CAT 2024 Test-40

Participants: 352

Final 7 Days to CAT 2024 Test-39

Participants: 345

Final 8 Days to CAT 2024 Test-38

Participants: 317

Final 9 Days to CAT 2024 Test-37

Participants: 328

Final 10 Days to CAT 2024 Test-36

Participants: 290

Final 11 Days to CAT 2024 Test-35

Participants: 509

Final 12 Days to CAT 2024 Test-34

Participants: 336

Final 13 Days to CAT 2024 Test-33

Participants: 298

Final 14 Days to CAT 2024 Test-32

Participants: 279

Final 15 Days to CAT 2024 Test-31

Participants: 368

Final 16 Days to CAT 2024 Test-30

Participants: 298

Final 17 Days to CAT 2024 Test-29

Participants: 312

Final 18 Days to CAT 2024 Test-28

Participants: 343

Final 19 Days to CAT 2024 Test-26

Participants: 338

Final 20 Days to CAT 2024 Test-26

Participants: 307

Final 21 Days to CAT 2024 Test-25

Participants: 253

Final 22 Days to CAT 2024 Test-24

Participants: 268

Final 23 Days to CAT 2024 Test-23

Participants: 180

Final 24 Days to CAT 2024 Test-22

Participants: 227

Final 25 Days to CAT 2024 Test-21

Participants: 226

Final 26 Days to CAT 2024 Test-20

Participants: 278

Final 27 Days to CAT 2024 Test-19

Participants: 233

Final 28 Days to CAT 2024 Test-18

Participants: 235

Final 29 Days to CAT 2024 Test-17

Participants: 247

Final 30 Days to CAT 2024 Test-16

Participants: 284
How many companies can confidently claim that their product is country's favourite in its category? Burger King set out to prove a point through their campaign in the US. One fine day, when Americans hopped to Burger King for their favourite Whopper, they were told that the Whopper has been discontinued...... forever. This generated different emotional reactions from the customers and most of them were devastated. This campaign was launched to celebrate the 50th anniversary of the Whopper and helped Burger King proved that Whopper was America's favourite burger. The campaign won several awards and went viral due to word of mouth. Click on the image to play the video.

—————-

In our new series, Coolest Brand Campaigns, we will post some of the best brand advertisements and campaigns and have a look at what makes them so amazing! They will serve as a good guideline and probably help you to form case studies as well.

--------------

Check out our course on Brand Management by Prof Rajesh Srivastava here.

Or check out the FREE sample here.

This is the exact same course taught by him at IIM and SP Jain Global School of Management.

Brand Examples used in this course - Nike, Kellogg's, McDonald's, M.S. Dhoni, Sachin Tendulkar, Virat Kohli, Coca Cola, Google, Ferrari, Captain Cook Salt, Starbucks, Pears, Sugar Free, KitKat, iphone, Xiaomi, Big Bazaar, Walmart, Burberry, Gillette, HP, Ferrari, Louis Vuitton, Nirma, Tupperware, IndiGo, Dove, Nivea, Maggi, Cadbury Dairy Milk, Lux, Marlboro and Amitabh Bachchan.