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Whopper Freakout - Burger King - Coolest Brand Campaigns - 3

Sep 8, 2017 | |
Saneeya Agrawal

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How many companies can confidently claim that their product is country's favourite in its category? Burger King set out to prove a point through their campaign in the US. One fine day, when Americans hopped to Burger King for their favourite Whopper, they were told that the Whopper has been discontinued...... forever. This generated different emotional reactions from the customers and most of them were devastated. This campaign was launched to celebrate the 50th anniversary of the Whopper and helped Burger King proved that Whopper was America's favourite burger. The campaign won several awards and went viral due to word of mouth. Click on the image to play the video.

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In our new series, Coolest Brand Campaigns, we will post some of the best brand advertisements and campaigns and have a look at what makes them so amazing! They will serve as a good guideline and probably help you to form case studies as well.

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Check out our course on Brand Management by Prof Rajesh Srivastava here.

Or check out the FREE sample here.

This is the exact same course taught by him at IIM and SP Jain Global School of Management.

Brand Examples used in this course - Nike, Kellogg's, McDonald's, M.S. Dhoni, Sachin Tendulkar, Virat Kohli, Coca Cola, Google, Ferrari, Captain Cook Salt, Starbucks, Pears, Sugar Free, KitKat, iphone, Xiaomi, Big Bazaar, Walmart, Burberry, Gillette, HP, Ferrari, Louis Vuitton, Nirma, Tupperware, IndiGo, Dove, Nivea, Maggi, Cadbury Dairy Milk, Lux, Marlboro and Amitabh Bachchan.