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Why ABG is big in my Life?

Jul 15, 2019 | 2 minutes |

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ABG has contibuted in a huge way in my life. I have Allen Solly, Peter England, Louis Phillipe, etc to name a few in my wardrobe and I can say that these brands have given me extreme confidence whether to give an interview or a social gathering. These brands are really awesome and their sense for fashion is amazing. Aditya Birla Fashion and Retail Limited (ABFRL) is a part of USD 44.3 billion Aditya Birla Group. With a revenue of Rs. 7,181 crore and a retail space of 7 million sq. ft. (as on 31st March, 2018), it is India's first billion-dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats. ABFRL hosts India's largest fashion network with over 11,000 points of sale, which include close to 2,500 exclusive ABFRL brand outlets across 750+ cities and towns, 4,900+ multi-brand outlets and 4000+ department stores across the country. It has ~22 million loyalty members as of 31st March 2018. Coming from a lower middle class background using UltraTech Cement which being economical, light-weight blocks ideal for high-rise buildings, while dry mix products include waterproofing, grouting and plastering solutions designed for faster completion of projects was a dream come true.  Along with it Hindalco which does Building & construction, automotives, packaging, electrical, consumer durables, refractories, and ceramics, I have used it all and it has made an enormous contribution in my life.