Aditya Birla Group is one of India's largest conglomerates and also claims to be the most
international of the country's major corporations. I have and had associated with this elite business
from my childhood till date in many ways, would like to pen down my various amazing experiences
of products. Firstly, I would like to pen down my childhood experience with Ultratech cement which
is a vast business of this organization, It was at the age of 8 where the word Ultratech caught my
eyes on hoarding at my school bus stop. I was unaware of what that word actually meant in that
time and went back to my home with a dissatisfied mind. Later, I enquired about it with my father,
where my father showed me bags of Ultratech cement lying in the backyard of my home for the
construction purposes of the top floor of my house. Its been nearly 15years since my house got
constructed and its as strong as bonding between our family, where, there aren’t any complaints of
any seepages till date. Whenever I see my house it makes me feel nostalgia by reminding my above
childhood memories and would be very thankful for Aditya Birla group for uniting us under one roof
with their strong cement product.
The next product which I am very much impressed is, Idea Telecom communications, It was in my
10th class where I got my first mobile phone in hand and I was searching for viable operators to be
associated with. That’s when I came across an eye-catching Idea T.V advertisement with my favorite
actor featuring it and tagline"
What an Idea sirjii!!!", which intrigued and made me approach the nearest mobile shop to inquire about
various plans of Idea Telecom. The offers and services were so attractive where no competitors at
that time were providing at such amazing prices and got associated with the Aditya Birla group
through telecom sector also. Lastly, Idea Telecom which provided high-quality communication and
internet services made all the lives in India to have a seamless mobile network.
The days where we use to wait at tailor shops to get our shirts and trousers stitched have been the
days of past timeline with the intervention to garments business by Aditya Birla Group, which has
various top brands with fantabulous colors and everlasting unique designs where a lot of Indian
youth and adults gets entangled with. And I being a member among the above lot and have bought,
buy and will continue to buy the brands like Peter England, Allen Solly, Louis Phillipe, Van Heusen,
etc. The reason why I always get stuck at the above brands is the unmatched premium quality of the
clothing and designs. Also, I would like to mention about Pantaloons which cater to any segment of
people provides various garments ranging from Kids to adults with attractive offers and promotional
discounts.
Being one of the multinational conglomerate with wide range of brilliant product portfolio of niche
quality and having an international footprint in various countries, I feel very grateful and proud that I
have made many contributions to this giant company in various ways ( my Purchases) and created a
business impact on this organization revenues by being a part of Aditya Birla product family. I would
like to continue my purchasing with this company products in the coming days as well.