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Why ABG Is Big In My Life - Rohit Nigania, NMIMS Bangalore

Jul 13, 2019 | 3 minutes |

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Aditya Birla Group is an Indian multinational conglomerate, headquartered in Worli, Mumbai, India. It operates in 35 countries with more than 120,000 employees worldwide. The group was founded by Seth Shiv Narayan Birla in 1857. ABG helps in generating employment for so many people which makes so much of difference in the society and especially in country like India. ABG is a name that is associated with so many things that you can't even imagine. Its name itself suggest why it is so big in people's life. Bridging the gap between son working far away from home by providing the service of telecom , that's the idea they have evolved. Creating a roof where people can breathe without any worries , there's the ultratech cement. To look fashionable and seeing yourself being admired by many , there's birla's fashion : Peter England. Worry of any financial uncertainties due to any mishap , no worries now there's " Birla sun life insurance". ABG wraps everyone's lunch in lunch box and keep it safe , there's Freshwrap being provided by ABG. ABG has engaged in impactful, welfare-driven activities in India and globally. The Aditya Birla Group works in 5,000 villages, reaching out to 7.5 million people annually. Over 60 per cent of these people live below the poverty line and belong to marginalised and vulnerable sections of society. This activities helps in robusting the indian society and also upbringing the India's GDP. ABG has overall always try to keep people save. That's how ABG is big in my life. In whole ABG is nothing but a   (SMILE) on everyone's face. Thank you for this.

My challenge to ambition (Failure to success) To start by saying that i have not achieved the success yet because success is something that has no end , you always strive to achieve more and more.  But to tell a story how i converted my challenge into ambition. It all started when i was in my 3rd year college , i used to think that easily i can crack interviews and that's a cakewalk , so when the placement started i sat for one of the big four company and there when they asked "Introduce yourself" , i realized that it was my ego who thinks that i know everything, i was not able to say my name properly. Then that day made me realized that i have to work hard on those skills , i started working on it , there comes another interview , i failed again this time i was overconfident in answering the questions , i again realized   that i need to maintain a balance , finally there was company which was my ambition came for placement "Amazon" and there were 2000 candidates (Since it was a pool campus) , i finally managed to clear 4 rounds and was able to grab the job opportunity @amazon and was among those 80 candidates who got selected. Today i can freely communicate and i believe my communication skills have improved  but i need to upscale it more.

It is always the hard work and dedication that takes you from your failure to success.