From Allen Solly to Peter England to American Eagle to Forever 21- who doesn't know these brands? I am sure all of us have shopped in one or more of these outlets at least once. And for all the millennial women out there, who even missed a sale from Forever 21, right? Brands are not just business initiatives to make profits but are something which have an emotional connect with the customers.
We often associate brands with something personal. Aditya Birla Group has had a legacy of maintaining and strengthening customer trust and loyalty. Their brands are not just about quality, comfort or pricing but about value for money, product and time invested.
Over the past years, ABG has done a fantastic job in changing the market, both Indian and global. A US $44.3 billion corporation, the Aditya Birla Group is in the League of Fortune 500.
ABG is one of the few Indian Companies to have made it so big in the global level,
To me, I associate a more personalized experience with the brands associated with ABG. I have purchased quite a few times from the brands of ABG and each time I have been more than satisfied with the product, pricing, quality, durability and it's customer loyalty.
For a customer, it's not just the pricing and value of the product which matters the most but the sense of personal being attached to the product. And Aditya Birla Group gives every one of it's customers just that!