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"Why Aditya Birla Group is a big part of my

Jul 15, 2019 | 5 minutes |

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"Why Aditya Birla Group is a big part of my life"- Priyanka Raj, IIM Rohtak   When we were born, we were naïve. Small toys and our loved ones were more than enough to make us happy and satisfied. But as we grew older it took a lot of things to make us happy and satisfied at the same time. There is no doubt that materialistic things should not be the driving force in our life. But at the same time, we cannot deny that everyone is attached to these materialistic things at some point in their life. Be it house, car, clothes, jewellery etc. we want them. These products are provided to us by big business houses. When we talk about these big business houses, we cannot skip one such group from this list. Aditya Birla Group is one such name whose presence is very evident in the daily life of a large segment of our society. UltraTech Cement Limited, part of this conglomerate is India’s largest manufacturer of cement in India. This company has helped in a lot of infrastructural development in many Indian cities. Their role might not be very significantly acknowledged by us in our daily life but they have made our lives easier. Communication is a very significant part of our lives. In ancient times people had to wait for many days to send letters etc. if they had to communicate something to a person who is far away. But with the evolution of technology, mobile phones and networks have made our lives easier. One such network provider Idea Cellular Limited, is part of this big conglomerate. Before Jio came into picture, Idea was a major player in this field. With many offers and features Idea made the communication very easy and feasible. While we grow, we all shop for clothing brands. A very major brand Peter England Fashions and Retail Limited is also part of this big conglomerate. This brand has given us a brand name that we trust for quality and their product. Whenever we talk about major brand in India, we cannot miss this name. This influential is this brand name. It takes years of hard work and good delivery of products to gain the trust of customers. These brands have done that really well. There are many other products that we use in our regular life that are made by companies that are part of this conglomerate. To name a few this group has companies which provide jute goods, PVC floor covering, auto trims, aluminium products, textiles, life and general insurance products, financial services, telecommunications, BPO and software services and exports. Thus, we can say that these companies make a lot of products that directly or indirectly influences our lives. They make our life better and easier. We might not know the importance of their impact in our lives but we cannot restrain ourselves from using these products. We can say that the Aditya Birla Group has helped India grow in many significant way and has helped it reach new heights. I am from a small-town Ranchi. My family is not from a very educational background. But my parents very well knew the importance of education and they have always encouraged me to do the same. This thing always motivated me to work harder for my goals. There are not many good engineering colleges in Ranchi so after my secondary education I had to leave my hometown to pursue my higher education. It was difficult to live at my own at a faraway place in the beginning. But eventually I learned to live on my own and I performed well in my graduation. This helped and influenced a lot of girls back in my hometown. And after that many girls came to pursue higher education out of Ranchi. After completing my graduation from Jabalpur I got an offer from Infosys as a systems engineer. But I wanted to pursue higher education, for that either I had to drop the company for preparation or should give up on my dream and take the job. I attempted CAT when I was in my last year of my college but I could not perform well and I had no option but to take up the job. But my urge to do higher education was still there.  I thought of preparing while in the job. My job included a rigorous 5 months training. We had many tests also during that time. It was very difficult to perform well in those training exams and also prepare for CAT. Also, I was again in a new place for my job and this time I had to live on my own without any help. It was quite difficult to manage both my personal and professional life, but my urge to pursue higher education always kept me motivating to study. Lastly, I appeared for CAT and I scored well. I got admitted to a reputed college.