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Why Aditya Birla Group is Big in my life? - Aditi Rastogi | NMIMS, Bangalore

Jul 15, 2019 | 2 minutes |

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You can have anything you want if you DRESS for it -Edith Head An important interview scheduled the next day? Definitely, I don’t want to mess it up! Freshers'? Farewell? Birthday? Halloween? Or a friend’s meet coming up? – Well! MBA and no party – that isn’t possible! So, exploring the collections of Allen Solly and Pantaloons, gazing through the latest designs of Forever 21, browsing the styles of Van Heusen, Louis Philippe, Peter England – be it online or offline – is so habitual that our generation is up to date with the latest fashion styles of these brands – what’s in trend and what’s not, and obviously not to forget the “End of Season Sale” of these brands – “We have all the latest updates!” These are just a few brands to name that come under Aditya Birla Fashion and Retail Limited. Yes, there are a lot more like People, American Eagle, Hackett London and the list goes on. I was amazed to read how a brand that I related to with just Aditya Birla Cement had its presence across different product lines that I was ignorant of. They are not just into styling me for my “D-day”, not just into making my home strong, but, even in the most basic of all - my lunchbox. Yes, they are there too! The “Freshwrapp” – by Hindalco Industries Limited, which is the metals flagship company of ADITYA BIRLA GROUP. My first sim – Idea, Again Idea Cellular Ltd – it’s a part of Aditya Birla Group. Why Aditya Birla is big in my life – because they are in the smallest of forms around me. I am thankful to them for making my life safer – Birla Carbon nanoparticles they are there in tyres that protect me reach home safely. And the list doesn’t end here…Birla Copper Limited helps in fulfilling a large share of the copper requirement of the Indian Railways. When I got to know this, I realized how ADITYA BIRLA GROUP has knowingly or unknowingly become an indispensable part of my life because who doesn’t like styling and travelling!