“Either write something worth reading or do something worth writing about.”
Shiv Narayan Birla did the second and got his and the empire’s name written in Golden Letters - Aditya Birla Group, a name every Indian is aware and proud of. Its roots go back to almost a century before the independence but after 1947 there was no stopping. The group’s services have blended so much into peoples’ lives that we they are not able to distinguish the brand. Its presence is massive.
Giving us shelter from the day we are born - “Our first choice” is Ultratech cement. From homes to highways it has surely helped us in comfortable journeys. A long drive in the “attractive & strong” car with a coke “can” in hand - cheers to “Hindalco”. “Carbon black” has undoubtedly provided durability & safety to our wheels for a high performance in the race of life. “AB capital” has sorted our finances and kept our family insured so that we can live a tension free life. We have always wanted “more” for our daily needs which are always been taken care of. We love the “idea” of being able to connect to our near and dear ones anytime we want- “it certainly changed our lives”. Fashion is an instant language. Madura fashion has been taking care of our first and the everlasting impressions. The way forward in our careers, our partner in evolving our self - Van Heusen. They redefined “power dressing”. ABG has been keeping us updated with the “news that India trusts” - Hindustan Times.
They have not only founded companies, brands but also libraries, planetariums and technological institutions like BITS, Pilani that every engineering aspirant wishes to be a part of.
An empire in India is incomplete without temples- They realised this with the Birla and Laxmi Narayan mandirs. One cannot grow without the support of society so giving back to the society is a humble thing to do. High on values and ethics ABG has worked towards the upliftment of weaker sections, women etc by providing free medical camps in hospitals, free education in school for rural India. They have bettered the lives of man visually impaired, physically challenged etc.
Aditya Birla is like a friend who is always there and is the part and parcel of life. Not only for me, but for all the Indians and many people around the world- its big in all our lives. ABG adds to the gems which India will always be proud of.
#NMIMSMumbai #ABGLPWooMe