Being born into a business family, I was always fascinated by the big business empires, wondering often as to how they work in such a magnanimous scale and how do they manage their operations countrywide, constantly remaining competitive and adaptive to an ever changing business environment. The Business empire that caught my attention the most was ‘Aditya Birla Group’.
They have diversified their portfolio to an extent that their products and services are used right from a small boy in a remote village, using Vodafone-IDEA network to call his family to an employee of a big corporate firm in a metropolitan city wearing a ‘Van Heusen’ shirt at work.
My morning starts by looking towards the walls of my room, getting accustomed to the morning light. The bricks of the wall strongly supported together since the past 20 years, and the binding factor being ‘UltraTech Cement’. As I get ready to go to college, I change into one of my ‘Louis Phillipe’ shirt and take a cab towards my college campus from the hostel, realising little that the tire used in the car has fifty percent probability of having been made by ‘Birla Tires’. I feel content knowing that if something were to happen to me today, my family would still not come under immense financial pressure because I have a life insurance from Birla Sun Life Insurance Company Limited (BSLI).
On a typical day, I check my mailbox in the morning while travelling in the cab, and I am able to do so because of the strong data connectivity that Vodafone-Idea provides me. Access to internet no more remains an issue and I can bank on the fact that I will be able to access my internet from the most remote locations of the city as well. While coming back home, I decide to take a canned soft drink. I realise that there is a high possibility that the aluminium can used is from ‘Novelis Aluminium’, as every third aluminium can is made by them.
These were just a few of the many products or services I avail from the ‘Aditya Birla Group’ and thus the impact that it has on my life is unprecedented.