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WHY IS ADITYA BIRLA GROUP BIG IN MY LIFE?-SCMHRD

Jul 16, 2019 | 3 minutes |

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Aditya Birla Group, founded in 1857 by Ghanshyam Das Birla, is the third largest Indian private sector conglomerate. It is headquartered in Worli, Mumbai. It operates in 35 countries with more than 120,000 employees worldwide and has got almost everything to offer. It has expanded its reach to most of the sectors of the industry. ABG group has a clear vision of delivering superior value to its customers, shareholders, employees and the society as a whole. 

ABG has achieved great milestones in India.It is the largest premium branded apparel and lifestyle player. It operates a multi brand fashion retail chain, Pantaloons which it acquired from the Future Group. It also acquired exclusive online and offline rights to American fast fashion retailer Forever 21 in India which is my favourite shopping destination.Being an MBA student, business formals are something which I need to wear almost everyday. ABG’s companies like Allen Solly, Peter England, Van Heusen and Louis Phillipe provide us an exclusive range of products in optimal price ranges. UltraTech Cement which is India’s largest cement company has been a regularly and widely used cement for various construction works. It has definitely been the backbone for construction of our houses.ABG is the only company which has transformed a commodity into product i.e cement which was a mere commodity earlier and is a brand now. ABG is a leading player in life insurance and asset management and Aditya Birla Sun Life Asset Management Company Ltd. (ABSLAMC) has helped my family with insurance policies and schemes. It also stands among the top two super market chains in the retail business.In the food sector, Frewshwrapp Aluminum Foil of ABG has ensured that my food is always kept fresh and hygienic.The Idea-Vodafone merger which happened recently is among the top three telecom companies in India and the largest in terms of subscriber base.It ensures that we have the best 4G connectivity and networking facilities.

  

ABG is a leading glocal player i.e global as well as local.Major acquisitions of ABG have been Idea, Ultratech Cement, Hindalco, Birla Sun Life Insurance, Grasim suiting, Van Heusen, Allen Solly, More, Peter England, Louis Philip and Birla White.

ABG is not just about business. It also thinks beyond it. It reaches out annually to 7.5 million people through the Aditya Birla Centre for community initiatives and rural development, spearheaded by Mrs. Rajashree Birla. It works for the development of more than five thousand villages globally. The firm also works on healthcare, education, girl child, sustainable livelihood, women empowerment projects, infrastructure and also espouses on social reform. ABG runs over 42 schools and 18 hospitals. The firm is trying to lift people out of poverty.

This is how Aditya Birla Group has become a part and parcel of everyone’s life and a life without it is unimaginable as it has strived towards a better tomorrow since 1857. It has successfully achieved what it wanted to for itself as well as the society. It is a brand people associate with.