A few days back I came across Aditya Birla Group’s “Big in your Life” campaign. It made me ponder on how I am surrounded by things manufactured by the group.
The house I live was financed by Aditya Birla Capital and the cement used was Ultra Tech Cement, a subsidiary of Aditya Birla Group. Also Ultra Tech Cement has played a major role in building of the Bandra-Worli Sea link in Mumbai.
Hindalco Aluminium, a global leader in aluminium, recycles over 65 billion cans every year thus enabling sustainable growth. Also the aluminium recycled and produced by the company, is used to make cover glass for smart phones which is a necessity in today’s world. Also Birla Copper provides raw materials for production in trains. As I live far from home, train is how I commute to my home so it’s a lifeline for me.
Nowadays who doesn’t have a vehicle. Birla carbon, a global leader in manufacturing and supplying carbon black, helps in making tyres stronger and safer by giving a product of superior quality.
Being a shopaholic person I love the collection of Pantaloons. Not only are the prices reasonable but the quality and feel of the clothes and accessories is commendable. Half of my wardrobe collection is from Pantaloons. Also the formals of Allen Solly are very comfortable. I have recommended many people Allen Solly for formals and even the casual range is great.
In the era of being connected to people irrespective of the distances, Idea after the merger with Vodafone is now the largest telecom operator in India and third largest in the world. They have enhanced their user experience as the issues in network coverage have been resolved to a large extent. This has also encouraged newer customers to be a part of Vodafone Idea family. I have been a loyal customer of Idea since I got my first phone.
Birla Institute of Technology and Sciences is an esteemed institute. As an engineering aspirant I had prepared hard for BITSAT as well as JEE Mains. Although I couldn’t get in the institute but it would have been an honour to be a part of such esteemed alumnus.
Aditya Birla isn’t big in my life but it is gigantic.