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“With every brick I laid, the ABG helped me built the trust with it”_IMI DELHI

Jul 16, 2019 | 4 minutes |

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I worked at the Quality Control department in my previous company. We had associations with several cement companies. We had a lot of issues with most of them because of the quality of cement. Because of this we were in jeopardy on more than one occasion, because, as India’s biggest construction company, client satisfaction was a prime goal of the company. Some of our subsidiaries had used Ultra Tech Cement manufactured and marketed by the Aditya Birla Group, but we didn’t have too many expectations from them as for us it was another cement manufacturing company. But all it took was one test of the cement for us to be convinced that Aditya Birla Group is unlike their peers. With unparalleled quality and promise to deliver expectations, ABG has made a name for themselves in the field of construction. I was aware of some earlier projects that they had done, but seeing such a marked difference between the quality of Ultra Tech Cement and its competitors in the market made me realize that some companies might compromise quality for profits, but ABG wasn’t one of them. In fact, after that one testing session, I was sure that in all the projects that came to us in my tenure at our company, we would stick with ABG. After all, loyalty is not something that can be bought, it has to be earned. With their superior quality of products and their exceptional presence in the construction market of India, ABG has emerged a leader, and they have found a loyal customer and staunch believer in me. I am proud to have had the first-hand experience with ABG’s singular work ethics and standards. Truly, the way they fulfill promises made to customers has left a huge impact in my life, making me promise myself that if I ever work in a company that produces something, I will make quality my first goal. Profits will flow in later if customer satisfaction is earned.

When I was in my first year of under graduation, I always intended to do my master's degree after my bachelor's degree. It was like a dream that drove me for many years. But, once I reached my final year of engineering, some unavoidable circumstances came up, and I had to sit in campus placement. When I joined the job, there was no looking back. The drive that I had to do masters was always in the back of my head. In the job there was a lot of work pressure and my whole work life sunk into turmoil where there was no work life balance. At night I just laid on bed, too tired to do anything. I could not find time to study for any exams. It took me a long time to realize that I had to make my own time to study. Nobody is going to provide me with extra time or the opportunity decorated on a platter. If I wanted to chase my long-cherished dream, I had to pave the way myself. Letting this thought be my motivation, I started studying 1 hour at night and 1 hour in the morning. This addition to my routine was difficult, but I kept at it daily until it became a habit, a burning desire to achieve what had once seemed impossible. And at last I had some confidence that I could be able to do what I wanted to do few months back. I tried my level best and at last I could clear my master’s exam. Now I can wake up every day thinking that if I climbed up this tough a zenith, I can climb up anything.