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Working continuously to make lives better. Yes, it’s ABG! -Nishtha Kathuria, IIM Visakhapatnam

Jul 15, 2019 | 6 minutes |

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“To get the full value of joy, you must have someone to divide it with.” This is what Aditya Birla Group has done since 1857. The brand has made so many lives better and is continuing to do so. Operating in over thirty countries and having lakhs of employees, Aditya Birla Group has been able to affect each life one way or the other. Being a conglomerate, it is highly unlikely that any of us has never utilized any product or service of ABG. From fashion brands to telecom and financial services, ABG has made a huge impact on each sector. It has even emerged as the biggest brand in many areas and is ruling over that field. In addition to this, ABG has been contributing towards the society in terms of rural development, education, healthcare and sanitation and thus, trying to make every individual’s life easier and more convenient. I am no different than others and have been using multiple products and services of Aditya Birla Group for even the smallest chores of my everyday life. My mother used to give me food wrapped in Hindalco’s Freshwrapp foil for the school. So, since childhood, I had started using the products of ABG. Along with this, Hindalco’s Eternia windows with their multiple colors and textures have added more charm to the interior design of my house. I have always trusted Aditya Birla Fashion and Retail Limited for clothing. The kind of variety and quality of the clothing they provide is commendable. Providing multiple choices through Pantaloons, Forever 21, Allen Solly, Peter England, etc. they have made their mark in the clothing sector. Last year, for my father’s birthday, I gifted him Peter England’s Tee because not only the design was attractive, but also the quality of the cloth was so good and soft. Since my father is always so concerned about the softness of the clothes he wears, he felt really comfortable in that tee and thus, he was quite happy about the gift. Apart from this, my entire wardrobe is full of Ethnic and Western Wear from Pantaloons and Forever 21 because of the kind of brand that they have built over the years by offering premium quality apparels. The clothing types that they offer make me feel confident and comfortable because for any individual, if he or she is wearing the clothes that he or she is comfortable in, it automatically reflects in the attitude of that person. ABG has also helped me to feel safe and stay connected to my friends and family because of the broad connectivity that its telecommunication services offer. The mobile network has never made me feel that I am away from home. I have been using Idea since I got my first phone and I haven’t switched to any other network after that. And this speaks a lot about the kind of positive experience I have had with the service. Thus, ABG’s products and services have been a major contributor in bringing together people and been there during both happy and distressed times of them. I hope it continues to shine bright in the future as well.

How did I overcome challenges to achieve my ambitions in life so far? “Positive thinking is a valuable tool that can help you overcome obstacles, deal with pain, and reach new goals.” Life is full of obstacles for everyone. It is the person’s ability how he or she handles the situation and moves forward with a positive approach. It’s sometimes tough to talk about challenges that you’ve faced, however, it’s always an opportunity to change that obstacle into an achievement of yours. I have always tried to see everything in a positive way and as a learning experience. However, I have had my share of experiences where I had become too negative about all the things going on in my life. I was in my ninth standard when all the students were shuffled among the different sections. And due to this, all my friends were allotted a different section than mine. This was done to make the students much more adaptable and accepting of the changes happening in life. None the less, I didn’t understand this at that time and felt really bad All this was happening because this was my first experience of a sudden change and I was not used to any kind of discrepancy in my life. So, even though it was a very small change, but it took a toll on my health. I stopped going to the school because I didn’t feel like sitting in a classroom where there were no friends of mine. I had always been good in studies, but the kind of stress that I had built in my mind, did not let me focus. I realized that this was hampering my studies and I couldn’t afford to do that. The next day I decided to push myself a bit and prepared myself to start afresh. I forced myself to start becoming used to the changes happening around me. It was the positive thinking within me and the support of my family members that helped me to look at the brighter side of the situation. Upon carefully contemplating about what was happening, I realized that this was helping me to grow as an individual. It was pushing me out of my comfort zone and making me more adaptive. This completely transformed the pessimistic thoughts that I was having into more of an excitement to be with more people. This situation also helped me to come out of my shell and meet new people. These sudden changes made me an extrovert, and this reflects today when I am easily able to approach and interact with anybody. That is why it’s said that whatever happens, happens for the good. So even though we try really hard, there will always be certain things that we will have to sacrifice. So, wherever we are, let’s enjoy each day as if it is our last.