XIM Hosts Annual Media Conclave: Communiqué 2022

XIM Bhubaneswar conducted the Annual Media Conclave: Communiqué '22, hosted by
IlluminatiX- The Media and PR cell of XIM, Bhubaneswar. This year the theme was "Brand
Warfare-What Sets You Apart".

The event was hosted on 20th November 2022 and was graced with the presence of Mr. Rathnam
Patrick Joseph Santiago, Head of Content Production & Programming, Naaptol Online Shopping Pvt. Ltd; Ms. Puja Bedi, Category Head, WOW Skin Science; Ms. Nishita Baliarsingh, Co-
founder & CEO, Nexus Power; Ms. Varsha Biswal, CEO, Truptee Dairy, and Mr. Sourabh
Khandelwal, CEO & Founder, Trag Sales4you; Mr. Anirban Mohanty, the co-founder of DriEv,
who shared their valuable insights with the audience.

The session commenced with the speakers lighting the lamp, followed by the felicitation of the
speakers and the moderators.

The first speaker of the day, Ms. Nishita Baliarsingh, Co-founder & CEO of Nexus Power, spoke about various factors that differentiate her brand from the rest. She mentioned, "You don't have to degrade the other brand continuously if you are a competitor, but you should congratulate them on their success while strategically mentioning your brand."

The day's second speaker was Mr. Rathnam Patrick Joseph Santiago, Head of Content
Production & Programming, Naaptol Online Shopping Pvt. Ltd shared his insights on choosing
the right target audience and delivering to them. Mr. Rathnam Patrick Joseph Santiago also
stated, "As future leaders of the industry, you must sell to the customer on their terms, without any bias to your strategy."

The session was further continued by the third speaker of the day, Mr. Sourabh Khandelwal,
CEO & Founder of Trag Sales4you, who enlightened us about the working of marketing and
branding, and how, in this era, things are changing. He put forward the point, "People don't buy
the product; they buy the stories behind it. You have to create something authentic and
streamline the story."

The fourth speaker of the conclave Ms. Varsha Biswal, CEO Truptee Dairy, took the audience
through her business model and spoke about bringing revolution through electronic media. She
added, "Truptee is trying to bring revolution through electronic media, seminars, and referral
groups so as to create a strong image of the product."

The final speaker of the conclave, Ms. Puja Bedi Category Head, WOW Skin Science, threw
light on the fact that it is commendable how brands have something new to offer. She
emphasized how new-age companies are innovative. She also added, "The use of social media is
now an irreplaceable marketing tool. Many companies are trying to figure out their D2C
marketing Strategy for the same."

This was followed by a panel discussion which was moderated by Mr. Anirban Mohanty, Co-
founder, DriEv. The moderator stated, "Having a call to action for a brand and the need to put it
into context is very important."

After the talk by the eminent speakers was the much-awaited question and answer session where
the bright minds of XIM, University asked questions relevant to the theme of the day - Brand
Warfare.

The summit concluded with an ending note and vote of thanks by Hemanth Rohan Narlanka, the
coordinator of IlluminatiX, the Media and PR Cell of XIM, Bhubaneswar.