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“Your Limitation – It’s only your imagination | Anirudh Subhramanya Mudigonda, IIFT Delhi

Jul 8, 2019 | 6 minutes |

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Aditya Birla Group – One in a million             “The future belongs to those who believe in the beauty of their dreams” Aditya Birla Group’s impact on the lives of the Indians since its inception has been humongous. At $44.3 billion valuation and the operations spread over 42 nationalities, the group had grown into the global powerhouses in sectors ranging from metals, textiles, carbon black, telecom and cement. The group is a global leader in Aluminum rolling, Viscose Staple Fibre and Carbon Black and in India, it leads in Fashion, mobile company, grey cement, white cement and concrete.                                                         If the business activities of Aditya Birla group are kept aside, the social activities undertaken deserves a mention on its own. For over 50 years, the group has taken initiatives which reached out 7.5 million plus people, whose lives were impacted through medical treatments, immunization against Polio, skill enhancement programs and daily meals. ABG group works with noted organizations and NGOs around the world, thereby creating a healthy environment where service to the community takes over the proceedings.                              Belonging to the millennial generation, dressing style remains vital to our confidence and adds a unique distinction to our personalities. In this aspect, I believe the brands of Van Heusen, Ralph Lauren and American Eagle helped me bolster my morale. Pantaloons is our family’s constant shopping destination and the formals of Peter England are my father’s first preference.                           UltraTech Cement Ltd is one of the biggest cement manufacturers in the world and the leading cement manufacturer in India and with its plants spread over 35+ cities, has stamped its authority in manufacturing sector. Ultratech Cement is playing a vital role in fulfilling the dreams of building a home of many Indians, including our home. Also, Vodafone idea is the largest telecommunications network in India. On a personal level, Vodafone Idea has helped people connect with their friends and family, helped them reach out to others during the time of adversaries and given a platform for people to network and set up their own businesses, thereby making a massive impact on lives of the Indians.                                          The idea of withstanding and negating the challenges of time and evolving world created on a regular basis instills confidence on the performance of the group and Aditya Birla Group is one of the few groups that immediately springs to my mind when I think about this level of market penetration. The extent of Aditya Birla Group’s reach on the lives of average Indians is unparalleled and as a company which believes in having its heart at the right place and inclusive growth, Aditya Birla Group is galloping towards shaping the world into a better place.

 "There is no illusion greater than Fear" My childhood can be categorized as a quiet one as I was a shy and reserved child, whose world revolved around books and cricket. I attended classes regularly, played cricket at school and immersed myself into the world of Tinkles, Champaks and Harry Potter after my homework. Even though I had friends, I was not known for my social presence and used to prefer listening to interacting out of fear of speaking.                       And it continued throughout my graduation as well. I was always under an impression that my comfort zone was to sit back and observe the surroundings around me. I completed my engineering and had joined my work place with the same head space which was in a way, my limitation in terms of communication and comfort. But at that moment, I didn’t know that I would undergoing what would be the most important transformation of my life.                                                                                                  My work involved regular exchange of knowledge, where I had to explain my clients in detail about our products, understand their business functions and requirements, report them back to my team and get the product implementation completed at client’s environment. It was a job which primarily depended on my communication skills and required me to deal with different personalities ranging from senior management to the product end user. I remember being highly intimidated during initial days, because I never had to communicate at such a huge scale and I wanted to get it right from the word go, as I don’t believe in being complacent. I had no option but to break my luxury shell and started communicating with my colleagues and clients. I had to shun my inhibitions and fear of expressing my thoughts and perfected the art of communicating with precision and effectiveness for my vision was to work with focus and deliver superior value to my colleagues and my clients. By persevering with belief and constant retrospection, I stopped being anxious and had grown into a valuable resource for my organization and was recognized for my soft skills and reliability.                                              The confidence shift has improved my morale significantly, inspired me to push myself beyond my boundaries and fueled the desire to study with some of the brightest minds of the country. The transformation helped me crack the paper and interview of one of the most prestigious institutions for management studies in India, from where I am reminiscing the learnings from my work stint and hopefully build on them for a successful career.                           All the struggle, self-doubt, confusion and inhibitions which I had gone through for years turned out to be my imagination, but not my limitation. I look forward to breaking my perception of such limitations in the future.