An IDEA can change your life!, SIBM Pune

The influence of Aditya Birla Group in my life has been enormous even though I was unaware of it for a long part of my life. My father has always been a loyal customer of Peter England shirts and t-shirts for a long time. The quality and the class of the brand always drags him back to the outlet whenever he needs a new shirt for the office. Therefore, it wasn’t surprising when he took me to the Peter England store to purchase all my formal shirts before I joined college. Every time I wear a Peter England shirt, I feel more confident as I remember my dad. It brings in a sense of urgency within me to uphold all his values and work ethic.  But the story I want to share revolves around another brand under the Birla umbrella.