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Ashi Jain

Current Student | MICA Ahmedabad

The author is currently pursuing MBA from MICA, Ahmedabad. She is a member of Digital Content and Strategy team of MICA Leadership Series that aims to bring guest lectures at MICA.

The author is currently pursuing MBA from MICA, Ahmedabad. She is a member of Digital Content and Strategy team of MICA Leadership Series that aims to bring guest lectures at MICA.

18 Stories

Important Marketing Concepts You Must Know For Your MBA Interview

In your last leg of preparations towards your dream B-school, it is important to have some understanding about the various specializations to choose from. One of the most sought after specialization is Marketing. In this article, we will try to provide a nano MBA capsule related to Marketing to help

The Ultimate Guide To Resume And SOP Writing

A Statement of Purpose is a reflection of your personality that you portray to achieve your desired objective. Resume, on the other hand, is brief and contains a synthesis of your educational qualification, work experience and essential skills.The importance of a Resume and SOP cannot be undermined as they help

A Step-by-Step Guide To Case Discussion

Case Study is a type of Group Discussion exercise. A given case (issue/business problem) is discussed in a group to bring out the best solution to the given problem. The problem is given in the form of text (typically 250-300 words)The flow of the Case Study is as follows:Process (Read

Must Read Tips To Crack The Decision Making Section In XAT

Decision Making is a section, which is unique to XAT and carries tremendous weightage. A common mistake that many aspirants make is to ignore this section because they believe it is very intuitive and is not supported by data. Do not fall into this trap.Like any other section, Decision Making