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Ashi Jain

Current Student | MICA Ahmedabad

The author is currently pursuing MBA from MICA, Ahmedabad. She is a member of Digital Content and Strategy team of MICA Leadership Series that aims to bring guest lectures at MICA.

The author is currently pursuing MBA from MICA, Ahmedabad. She is a member of Digital Content and Strategy team of MICA Leadership Series that aims to bring guest lectures at MICA.

20 Stories

From Summer Internship To PPO: Is There A Winning Formula?

If you are a current first-year MBA student, chances are you are going to kickstart your summer internship in the next few days. You went through the grueling rounds of getting shortlisted, clearing GDs and cracking the interview to finally come through.Now your internship is around the corner and you

A Marketer's Journey From FMCG To Tech | Mr. Bhaskar Choudhuri IIM B Alumnus

As part of the leadership series, MICA recently hosted Mr. Bhaskar Choudhuri, Chief Marketing Officer, APAC, Lenovo. In a session titled, ‘A Marketer’s Journey: from Chocolate to Chips,’ he shared his journey, how the consumer journey has evolved and what goes behind successful marketing campaigns such as Cadbury’s ‘Kuch Meetha

Important Macro Economics Concepts For Your Interviews

For an MBA interview, it is important for one to be abreast with various terms and concepts related to Economics. In the previous article, we have looked at important concepts related to Microeconomics. In this article, we will be looking at the concepts related to Macroeconomics. Macroeconomics is the branch of

Important Micro Economics Concepts For Interview

Economics is of the commonly tested areas for MBA interviews. Economics concepts are interesting and fairly easy to understand. In simple terms, economics is about making choices. It can be classified into two parts based on its scope: Microeconomics and Macroeconomics. In this article, we shall try and cover the