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Sathya Narayanan

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CEO of BrandValueZ, a brand consulting firm & Course facilitator at PSG Institute of Management. My Role: Inspire young minds & help clients solve Key Branding and Digital Marketing challenges, USP: Unique Blend of Creativity and Logic; Purpose Led, People Centric and Process Driven Approach to solving branding and Digital Marketing Challenges.

CEO of BrandValueZ, a brand consulting firm & Course facilitator at PSG Institute of Management. My Role: Inspire young minds & help clients solve Key Branding and Digital Marketing challenges, USP: Unique Blend of Creativity and Logic; Purpose Led, People Centric and Process Driven Approach to solving branding and Digital Marketing Challenges.

8 Stories

Nestle's Maggi Row - The Aftermath and Implications on the Instant Noodle Industry

For the past few days, Nestle's flagship instant noodles brand "Maggi" has been in the news for all the wrong reasons. No doubt the brand's reputation has taken a serious hit and it takes some time for the brand to regain the trust of consumers. (Reputation Vs. Reality – How

Reputation Vs. Reality - How Brand Maggi can Sail Through The Controversy

One of the worst nightmares that can happen for any brand be it a corporate brand, people brand or a product/service brand is when its reputation takes a beating. The significance of building and managing reputation of a brand cannot be undermined as good reputation of a brand (through the

Mangers in Society : Making a Difference

“All that is mutable in human beings (chitta) is harmonized through the cultivation of love (maitri), helpfulness (karuna), conviviality (mudita) and imperturbability (upeksha) in situations that are happy, painful, successful or unfortunate” ~Sentence 33, Samadhi Pada, Patanjali’s Yoga Sutras.A true manager, to be complete has to develop qualities of leadership

3 Questions to Ponder Before You Take Up the ALS Ice Bucket Challenge

The ALS ice bucket challenge has truly grabbed the eyeballs of many. In fact it has become a viral phenomenon as we have seen many celebrities and others dunking buckets of water on their heads, challenging others to do the same to promote awareness of the disease and encourage donationsFor