Author: Pratik Ranjan

Pratik is an MBA candidate at IIM Lucknow. He is an ardent aspiring marketer. His passion for marketing multiplied multifold post his internship with Unilever, where he was conferred with a PPO. Bitten by the entrepreneurial bug & seized by afflatus to read, write & explore, this twenty-something believes in the power of dreaming with his eyes open. He is a columnist in various marketing newsletters and is up for any discussion that involves the nuances of marketing. P.S: He is charged by the fuel of Caffeine.