Ms. Deepa also explained Branding Strategy: how, what, where, when & to whom you plan on communicating & delivering on your brand messages. She also talked about some of the brands that had strong brand equity and brands which added value by emotionally attaching to the consumers.
She concluded the guest lecture by sharing her insights on building your brand via corporate reputation by following ways: Telling Stories (emotional bond with customers), creating powerful content by leveraging analytics and big data, celebrating employees (Great Place to Work), third party endorsement, executive leadership and education.
The guest lecture gave a good insight to the participants about the importance of corporate communications in real business world.
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