ABG as a brand has touched and influenced millions in the world through their diverse portfolio of the products. It is unlikely that one living in India has never used a product, or traveled on a road or visited a site where ABG has not contributed in some way. Its presence in our life is massive. Aditya Birla Fashion division and Retail Ltd. is one such jewel in the crown of ABG which is part of every person’s life of any age group; most of us might not pe familiar with the name ABFRL but when I talk about Pantaloons the visualization becomes clearer and you start to associate more with the name. ABFRL not just has Pantaloons under its umbrella but the top four fashion brands of India such as Louie Phillipe, Allen Solly and Peter England which are the custodian of several icons, complete the picture. Fashion is perhaps the very first expression of success of a free nation. Fashion is an expression of celebration and joy for many. It is an expression that manifests itself in different forms for different people and these ways are forever evolving in nature. It proved to be successful in catalyzing the business of fashion through superior infrastructure of its store and customer experiences, towards a new future through innovations in fashion. Pantaloons has time and again proved to be an affordable solution for all my fashion needs. It hosts the largest fashion network in the country with over six thousand points of sale across over 200 cities and towns, which include more than two thousand exclusive brand outlets. ABFRL's e-commerce platform, Trendin.com reaches out to multiple destinations across India. Pantaloons has always been a reliable retail outlet for me be it my needs for casuals, formals or party wear. It defines fashion for the young generation of our nation.
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