How The Aditya Birla Group Inspires The Youth - Debanjan Bhattacharya, NMIMS Mumbai

Why Aditya Birla is big in your life?

Aditya Birla Group makes a big impact on the lives of the people. To start with, its retail arm, which owns brands like Peter England, Van Heusen, Louis Philippe, Allen Solly are a major fashion choice for the millennials. The different brands satisfactorily cater to the different fashion needs for the people. From office wear to party wear, ABG retail is omnipresent.

Moreover, thinking about the other industries where the presence of Aditya Birla Group makes an impact, Vodafone-Idea connectivity has helped Indians come closer. I have personally been a user of Idea for many years now, and the experience has been nothing short of amazing.

Talking about the cement industry, Ultratech has been a major player in the cement industry, and because of its brand equity, we also chose to opt for Ultratech cement while taking the decision to opt for a reliable cement brand to build our house, and it's been 10 years now, and we have been rightfully rewarded for taking this wise decision.