HUL LIME - Team Armageddon From NMIMS Mumbai Stand 1st Runners-Up

Deliverables are asked in various forms and hence it becomes imperative to be precise and break through the clutter and provide refined ideas. A major advantage we got as we progressed through the rounds was the intense primary and secondary research we did using various databases like Euromonitor, WARC, etc., deep diving into the customer psyche and not to mention, the support of our faculty and mentors from NMIMS Mumbai, HUL & CNBC-TV18

Our approach was to provide one key idea based on the analysis of consumer insights derived from primary research. We also ensured that our solution met all the objectives mentioned in the case challenge and left nothing to chance or speculation. A key factor that helped us stand out from the crowd was our presentation. Presenting our ideas in three minutes and satisfying the judges about the quality of our work in the 15-minute long Q&A round is a feat that, we as a team, seem to have mastered by now.

We immensely enjoyed the opportunity provided which made us apply and test our theoretical knowledge in real life business challenges while competing with the brightest minds across India. It was also a surreal experience to meet and interact with some of the stalwarts in Industry and pick their brains. This experience that L.I.M.E has provided will surely help us as we prepare to foray into the corporate world.