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Marketing

254 Stories

Important Marketing Concepts You Must Know For Your MBA Interview

In your last leg of preparations towards your dream B-school, it is important to have some understanding about the various specializations to choose from. One of the most sought after

5 Best TED Talks That Every Marketer Must Watch

There's hardly anyone who is not aware of TED Talks, but for those of you who are still in the dark, let me explain what a TED Talk is all

A MICAn's Journey From Being An Instagram Influencer To ITC | Once Dreamt, Now Achieved

Here's Aarushi Agrawal, a second-year student of MICA, sharing her journey from an Instagram Influencer to ITC Limited along with tips on how to crack the selection interviews of colleges

Technology Helps Marketers In Identifying Consumer Behaviour - Here's How!

“The higher the expectations about unselected alternatives, the lower is the level of satisfaction with the chosen good.” 

Commoditization Of Brands - Challenges And Responses

Packaged water - Kinley, Bisleri and Aquafina

Evolution Of Cricket And Marketing - A Parity

Cricket has experienced numerous rounds of development in the course of the most recent quite a few years. It began with only one format – Test Cricket. Excellence during this

How Rolex & Ustraa Used Storytelling To Build Their Brands

Have you seen a Rolex ad? They have expertly built a narrative around their brand, using their elegant design, as well as their brand ambassador - Roger Federer. It’s not

Brand Amitabh Bachchan's Revitalisation Decoded | Learning IRL By ABGLP

Are you interested in a marketing career? Do you want to ace the placement game and land an internship with your dream company? InsideIIM, in association with ABGLP, brings you