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28 January, 2025

6 minutes Read

Top 25 Marketing Questions and Answers for MBA Interview 2025

Marketing is a business term defined in a dozen different ways. Essentially, it is the process through which the products and services move from concept to the consumer. Thus, it includes the identification of demand, price determination, distribution channel selection, and the development and implementation of a promotional strategy.

Marketing is the management process, which is responsible for creating, communicating, and delivering the customers’ needs profitably. It includes everything from development to the delivery of the product and continues even after that.

Key marketing strategies:

Marketing Strategy and Management
Market Research & Consumer Insights
Product Development & Management
Data Analytics
Advertising and Sales Promotion
Brand Management
Digital Marketing

What are the 4Ps of Marketing?

The 4Ps of Marketing or the Product Mix are important elements in determining a product’s offering to the customer.

Product: A product can either be tangible, something that has independent physical existence, or intangible like a service. Launching the right kind of product with the appropriate number of variants is the key.
Price: The price of a product determines the offering, which the customers are willing to give to buy that product. The price can neither be too low that the seller incurs losses nor be too high that the consumers cannot afford the product.
Place: The market where the product is sold is known as the place. The markets should be convenient for consumers to access. The distribution network for a product determines its availability in shops/outlets.
Promotion: The method of communication by which the marketer provides information about the product is known as promotion. It includes advertisements, personal selling, word-of-mouth publicity, etc.

In the 7 P’s of marketing, People, Process, and Physical evidence are added.

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What is a Brand?

A brand is a product, service, or concept that can be distinguished from others so that it can be communicated and marketed easily.

Why is Branding Required?

A brand is at the core of Marketing – it creates demand or generates a pull. Branding is a signal of quality, which can help you either sell a product at a premium or induce loyalty to it.

It is a mark of assurance and as consumers, we want to derisk everything that we are doing.

Positioning: How Brands Occupy Space in Consumer Minds

It is the space that the brand occupies in a consumer’s mind by identifying a singularity. Singularity and association are important because they provide clarity and ownership.

To break it down further, consider:

Colgate is positioned as a ‘protective’

Patanjali is positioned as ‘organic’

Also Read:

Target Market

An ideal consumer group is a specific segment of the market that businesses target when selling their products or services. These groups can be defined by various factors such as income level, gender, demographics, lifestyle choices, geography, and more. By understanding these characteristics, marketers can develop tailored communication strategies that effectively reach and engage their desired audience.

What is the difference between Marketing and Selling?

Marketing is the process of meeting the needs of the customer. It includes product planning, pricing, promotion, and distribution.

Whereas, selling is the action that converts the products or services into cash. Sales are a result of Marketing. Sales have a short-term perspective whereas, marketing continues even after sales in the form of after-sales service, etc.

Difference between Marketing and Advertising:

Marketing refers to the process of preparation of your product for the marketplace. It involves understanding the target group and their needs and wants for the product. It is marketing that helps define the brand and attract the market share you want.

Advertising, on the other hand, is the process of making your product or service known to the marketplace by spreading the word about what the company has to offer. Marketing is the way you convince your buyers whereas advertising refers to how you communicate to them.

Difference between Selling and Advertising:

Selling is a direct contact activity with the consumer to entice him about the product or service, whereas, advertising is an indirect contact activity aimed at creating awareness about the product or service which can result in increased sales. Both these functions work under the umbrella of the Marketing department.

Theoretical Questions that can be asked in Marketing:

Difference between Digital Marketing and Marketing in a digital space
Tell us about the Product Life Cycle and name a few products on which it is not applicable
4Ps vs 7 Ps in marketing
B2B, Vs B2C, Vs D2C
Different Types/Forms of Marketing
Segmentation Targeting and Positioning
CTR, CRM, Conversion Rate, SEO
Famous Brands
Inbound and Outbound Marketing
Green Advertising
5 Marketing Concepts

Practical questions that can be asked in Marketing:

Your favorite marketing campaign/ ad and the reasons you like it.
Tell us your least favorite ad and if you were to change it, how will you? What according to you is a brand? What is your favorite brand and why?
Market the city from where you completed your graduation and come up with its tagline
Do celebrities hamper the prospect of a brand?
Do you think Marketing is ethical?
Why do people dislike sales but like marketing?

Few Resources to Read: