📚 Tag

Brand marketing

Real interview experiences from candidates across top B-schools.

🎤 Student Stories

1-8 of 11
How Marketers Uncover Consumer Insights | Inside a Crucible Institute of Management Classroom
Brand marketing

How Marketers Uncover Consumer Insights | Inside a Crucible Institute of Management Classroom

04 Apr 2026 · 1 min read

In this episode of Take A Seat In, Siddarth Menon (Former CMO, Epigamia) breaks down the foundations of marketing that are often misunderstood. Marketing is not just advertising or communication. At …

InsideIIM

Read Now →
Top 25 Marketing Questions and Answers for MBA Interview 2025
Brand marketing

Top 25 Marketing Questions and Answers for MBA Interview 2025

28 Jan 2025 · 6 min read

The sales and Marketing domain is a sought-after interest of people with a commerce/ management degree in undergraduate. Many people also make it a part of their Why MBA answer. In this article, we h…

InsideIIM

Read Now →
The Definitive Digital Marketing Reckoner For Interviews!
Brand marketing

The Definitive Digital Marketing Reckoner For Interviews!

30 May 2024 · 2 min read

Would you believe us if we told you that Indians spend an average of 5 hours a day on their smartphones as per a recent report by Ericsson Consumerlab? As we use the internet to do almost everything …

InsideIIM

Read Now →
Digital Marketing Quiz | Win Rewards Of Up To Rs.10,000!
Brand marketing

Digital Marketing Quiz | Win Rewards Of Up To Rs.10,000!

18 Jul 2022 · 1 min read

As digital adoption across the world grows, Digital Marketing is here to stay, and it’s the way of the present and the future. Even traditional businesses are pivoting to having separate digital mark…

InsideIIM

Read Now →
Family Business Vs Corporate Job - Ft. Kiran Shah, Apsara Ice Creams, Part III
Brand marketing

Family Business Vs Corporate Job - Ft. Kiran Shah, Apsara Ice Creams, Part III

24 Sept 2021 · 1 min read

Kiran Shah, an IIM Lucknow graduate, got through to P&G and had a dream run in the company where he learnt a lot about brands and products. But he decided to leave his cushy comfortable job in Singap…

InsideIIM

Read Now →
Data Driven Marketing Strategies To Increase Market Share & Sales
Brand marketing

Data Driven Marketing Strategies To Increase Market Share & Sales

11 Feb 2021 · 2 min read

A single supermarket visit would expose you to almost 1000 brands which is why marketing campaigns need to awe us & build a connection between the brand and us. In the pre-digital era, great mark…

InsideIIM

Read Now →
Offline & Online Retail | A Live Case Study Discussion Ft. Nishiggandha Kerure, Brand Manager, Nykaa, Ex-L’Oréal
Brand marketing

Offline & Online Retail | A Live Case Study Discussion Ft. Nishiggandha Kerure, Brand Manager, Nykaa, Ex-L’Oréal

30 Jan 2021 · 2 min read

What does it take to set up and grow an online vs offline retail business in the country? For guiding us through this, in this webinar, we are looking forward to hosting Nishiggandha Kerure, Brand Ma…

InsideIIM

Read Now →
5 Brand Management Hacks To Nail Your Marketing Strategy | Ft. Chetan Dubey
Brand marketing

5 Brand Management Hacks To Nail Your Marketing Strategy | Ft. Chetan Dubey

19 Jan 2021 · 2 min read

Are you looking to pursue a career in marketing? Then this live webinar is an unmissable opportunity for you to find out all about the practical concepts which are implemented behind the scenes. You …

InsideIIM

Read Now →

Meet Ayana

Your 24/7 AI-powered MBA counsellor. Get guidance on entrance exam prep, college shortlisting, admissions guidance, profile evaluation, interview prep, and placement insights — completely personalized to your journey.

🎯 CAT Preparation

Personalized plans & mock analysis

🏫 College Selection

Find your perfect B-school match

📝 Application Review

SOPs / CVs evaluated by experts

🎙️ Interview Tips

Master your GDPI strategy

💬 Chat With Ayana Now