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Marketing and Advertising

Real interview experiences from candidates across top B-schools.

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Top 25 Marketing Questions and Answers for MBA Interview 2025
Marketing and Advertising

Top 25 Marketing Questions and Answers for MBA Interview 2025

28 Jan 2025 · 6 min read

The sales and Marketing domain is a sought-after interest of people with a commerce/ management degree in undergraduate. Many people also make it a part of their Why MBA answer. In this article, we h…

InsideIIM

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Digital Marketing Quiz | Win Rewards Of Up To Rs.10,000!
Marketing and Advertising

Digital Marketing Quiz | Win Rewards Of Up To Rs.10,000!

18 Jul 2022 · 1 min read

As digital adoption across the world grows, Digital Marketing is here to stay, and it’s the way of the present and the future. Even traditional businesses are pivoting to having separate digital mark…

InsideIIM

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25 Podcasts You Need To Listen To Right Now
Marketing and Advertising

25 Podcasts You Need To Listen To Right Now

31 May 2020 · 11 min read

These days, thanks to COVID 19, you have lots of things to listen to. Too many, infact. Audio stories, audio books, podcasts, there’s a lot of material out there to help you grow and learn. Here’s th…

InsideIIM

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25 Free Digital Marketing Certifications To Add To Your CV During Lockdown
Marketing and Advertising

25 Free Digital Marketing Certifications To Add To Your CV During Lockdown

16 Apr 2020 · 13 min read

Thanks to the COVID 19 influenced lock-down, we all have a lot of time on our hands. There’s been a lot of discussion as to how this extra time can be utilised, especially by an MBA aspirant or stude…

InsideIIM

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Important Marketing Concepts You Must Know For Your MBA Interview
Marketing and Advertising

Important Marketing Concepts You Must Know For Your MBA Interview

15 Feb 2020 · 7 min read

In your last leg of preparations for your dream B-school, it is important to have some understanding of the various specializations to choose from. One of the most sought-after specialization is Mark…

InsideIIM

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Gender Neutral Marketing: Rising Beyond Pink And Blue
Marketing and Advertising

Gender Neutral Marketing: Rising Beyond Pink And Blue

21 Jun 2019 · 7 min read

Men are from Mars and Women are from Venus. This is the epigram we all have come across in our life. Gender has turned out to be one of the most debated discussions, renegotiating across cultural, so…

InsideIIM

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What to Do When Your Product Is a Taboo | Thoughts On Advertising
Marketing and Advertising

What to Do When Your Product Is a Taboo | Thoughts On Advertising

11 Mar 2019 · 4 min read

In a country where a baby is born in every 2 seconds, merely uttering the word 'Sex' is considered as a taboo. Often, Marketing and Advertising firms face this challenge of advertising a product whic…

InsideIIM

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Marketing Lessons From The Education Sector - Konversations Unplugged #8
Marketing and Advertising

Marketing Lessons From The Education Sector - Konversations Unplugged #8

27 Dec 2017 · 1 min read

Netflix or School/ College/ Work? You chose Netflix right? We all do! That's okay. Entertainment is always more, well, entertaining, right? Why do people prefer entertainment over education? How do e…

InsideIIM

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