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Marketing and Advertising

29 Stories

Gender Neutral Marketing: Rising Beyond Pink And Blue

Men are from Mars and Women are from Venus. This is the epigram we all have come across in our life. Gender has turned out to be one of the

What to Do When Your Product Is a Taboo | Thoughts On Advertising

In a country where a baby is born in every 2 seconds, merely uttering the word 'Sex' is considered as a taboo. Often, Marketing and Advertising firms face this challenge

Marketing Lessons From Bollywood - Konversations Unplugged #1

Feeling sad? Watch a Raju Hirani film. Feeling daring? Check out a horror movie (Ramsay Bros.!)Feeling Nostalgic? In need of drama? Karan Johar, Sooraj Barjatya, Sanjay Leela Bhansali, Subhash Ghai...

Marketing Lessons From 'The Martian' - How To Crack Marketing Internships Interview Effortlessly

The story of a man stranded on Mars, surviving for 2.5 years using his knowledge of science sounds boring on paper. You may think that this is a story for

The Portrayal Of Women In Media Through The Lens Of Semiotics - MICA

How are women portrayed in advertisements and media? Why are they portrayed that way? What do we get to know about a society from what it chooses to watch on

Haats, Melas, Puppetry, Mandis - Rural Marketing Promotion Strategies - Deepika Mallyk, IIM Bangalore

Approximately 75% of Indian population resides in villages. Hence for many brands, rural markets are gaining importance. Most the consumer brands such as HUL, ITC, and Dabur which got saturated