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Ashi Jain

Current Student | MICA Ahmedabad

43 Stories

In Conversation With Aishwarya Pratap Singh On Agility In FMCG Industry And Career Planning

In a dazzling recounting of his lived experiences, we have Aishwarya Pratap Singh, Head of Marketing- Snacks, Noodles and Pasta, ITC Limited. He is a distinguished alumnus of IIM Ahmedabad with over 14 years of experience in brand management, product development, consumer engagement, channel management, sales & distribution management spanning

How To Win Case Competitions – Tete-a-tete With Pranjali Morchhale, Winner, Colgate Transcend 2019

As B-school students, we are well acquainted with Case Study Competitions. They test you on your approach to navigate through a real-life business problem and present you with many opportunities.But is there a winning formula? What makes a team cut through the race?We are in conversation with Pranjali Morchhale, who

How Hindustan Unilever Works | Management Lessons From The CEO Factory

Hindustan Unilever is India's largest FMCG company with a legacy of 80 years and touches the lives of 9 out of 10 Indians. The company is a powerhouse of brands including Dove, Surf Excel, Lifebuoy, Sunsilk, Clinic Plus, Brooke Bond, Close up, Pespsodent to name a few.Like the consumer that

The Ultimate Guide To CV Making | Part 2

In the previous part, we discussed the importance of building a great CV and a few actionable points on the same. Before you proceed any further, if you have not read the previous part before, make sure you do that.Let us begin this part by understanding why most CVs fail. This