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Ashi Jain

Current Student | MICA Ahmedabad

The author is currently pursuing MBA from MICA, Ahmedabad. She is a member of Digital Content and Strategy team of MICA Leadership Series that aims to bring guest lectures at MICA.

The author is currently pursuing MBA from MICA, Ahmedabad. She is a member of Digital Content and Strategy team of MICA Leadership Series that aims to bring guest lectures at MICA.

18 Stories

The Pandemic That Is Covid-19 | Threat To The Economy

The new coronavirus or Covid-19 is now the biggest threat to the global economy. The financial and stock markets around the world have also taken a toll as the impacts of this virus is a long drawn one, some economists say.The Covid-19, first detected on December 31st, 2019, has infected

"You Don't Sell A Product To Someone's Wallet, You Sell It To Their Psyche" - Swetank J, Chief Communication And People Officer, Future Group

Under the aegis of MICA Leadership Series, MICA recently hosted Mr. Swetank Jain, Chief People Officer and Chief Communication Officer at Future Group where he spoke about his journey from the media industry, switching multiple jobs to eventually joining the retail sector. In his candid interaction, he said that the

From Summer Internship To PPO: Is There A Winning Formula?

If you are a current first-year MBA student, chances are you are going to kickstart your summer internship in the next few days. You went through the grueling rounds of getting shortlisted, clearing GDs and cracking the interview to finally come through.Now your internship is around the corner and you

A Marketer's Journey From FMCG To Tech | Mr. Bhaskar Choudhuri IIM B Alumnus

As part of the leadership series, MICA recently hosted Mr. Bhaskar Choudhuri, Chief Marketing Officer, APAC, Lenovo. In a session titled, ‘A Marketer’s Journey: from Chocolate to Chips,’ he shared his journey, how the consumer journey has evolved and what goes behind successful marketing campaigns such as Cadbury’s ‘Kuch Meetha