The 5-week Google+ campaign for the client business was strategically defined to overlap the 3-week AdWord campaign. The maintenance plan for the G+ page on a high level was to invite potential customers, promote using G+ posts, monitor the G+ page regularly and promote offline marketing events. Also, the YouTube channel was integrated with the G+ page and the video content about the client was shared through this medium.
As a result of the strategically planned efforts, the number of followers at the end of the campaign was 51, marking a 200% increase from the initial figure. The number of page views also increased by 139% to 1,600. The action on posts increased by 200% and the YouTube channel saw an increase in the number of new subscribers by 300%. The total number of views in the last 30 days reached up to 29, marking an increase of 107%. The number of minutes watched increased by 187%, over the course of the last 30 days.
Relentless efforts and remarkable results resulted in the team winning the Google Online Marketing Challenge in the Google+ Social Media Marketing for the APAC region. IIM Indore UAE congratulates the team for this achievement and for bringing laurels to the Institute.
Refer the Link for complete details: https://www.google.com/onlinechallenge/past/winners-2014.html
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