Aditya Birla Fashion and Retail Ltd.
I aspire to work with one of the leading “House of Brands” in India that is Aditya Birla Fashion and Retail Ltd. I truly admire the way the company has managed to develop separate positioning of each of its brand and customers have different perceptions for each of them. Every brand the company had launched is a market leader in some sense, which is an amazing way to capture the market share. Interestingly, most of the brands cater to professional apparel segment, but none of them is cannibalising each other, an example of excellent segmentation.
This article is written by Prabhu Ranjan Sengupta - Class of 2019
Comments