'Leadership'- a guest lecture by Mr. Hemanta Pramanick- Head, East, OYO Rooms

The audience had its fair share of start-up enthusiasts and they were eager to know more about how OYO Rooms differentiates itself in this competitive segment of online hospitality segment. Mr. Pramanick explained how OYO Rooms’ unique business model that moves away from conventional methods of hotel listing and rankings to a standardized customer centric experience has helped OYO Rooms establish a prominent position in the minds of the customer. He acknowledged the immense competition in the Online Hotel Booking space, but pointed out that the market is majorly untapped with lots of potential and because of the nascent stage it is in, many players will try to increase their market share. On being asked to explain how OYO Rooms collaborates with hotels, Mr. Pramanick explained the Live Inventory Model being followed by them and how it ensures that the partnership is a mutually beneficial one for both the stakeholdersinvolved. Mr. Pramanick posed various questions to the students to understand how they would have responded in certain situations. The numerous answers that ensued and the way Mr. Pramanick explained his own outlook towards every question gave the students an exclusive insight into how an industry leader, like Mr. Pramanick, would tackle the same situations. The discussion shifted from OYO Rooms to start-ups in general and Mr. Pramanick answered many questions including how start-ups differ from an established organization and also how difficult it is to retain top management in a start-up.

As the discussion came to an end, Mr. Pramanick reiterated the importance of leadership and management and inspired the students to aspire to be great leaders in the future. Vinod Gupta School of Management, IIT Kharagpur would like to thank Mr. Pramanick for visiting the campus and for delivering such an interactive session.