Which ABG company would you want to work for and why? -Maitreyee Mathur, IIM Indore
I would like to join the Fashion Segment of ABG Company. I have an ardent interest in Marketing and Strategy. The Fashion segment of ABG, will give me an opportunity to not only work with big and well-established brands like Pantaloons, Van Heusen, Allen Solly, Philip Britain and Louis Philippe, but it will also help me gain experience in the retail segment and learn various facets of branding, consumer behavior, business to customer marketing, market research, sales and distribution and pricing. This would thus result in a wholesome experience and ensure all-round learning. That is why I would like to work for the Fashion Segment of Aditya Birla Group.
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