Mridang 2012 – IIM Indore’s Cultural Festival – Curtain Raiser

The Making of Mridang!


The Indian Institute of Management, Indore will host its cultural festival, Mridang from 10th to 12th February, 2012. Mridang, the biggest cultural festival of Central India, is rightly said to be an event “by the youth, for the youth, and of the youth”. From fashion shows events to a rock band competition to a gaming war, Mridang promises to be a thrilling adventure.  In its past editions, Mridang has enchanted participants and crowds from across the country. It promises to continue its legacy this year too.

Mridang is an offshoot of the erstwhile festival of IIM-Indore, Iris. In 2010, after IIM-Indore had developed the capabilities and core competencies to host two mega festivals, Iris was split into the well-known management festival, Avhan and the cultural festival, Mridang. Mridang10 was thus the first edition. The aim of the event was to nurture local as well as national talent.

Since then, Mridang has grown by leaps and bounds. Improving and innovating with every passing year has been the motto of the festival. In 2012, Mridang has gone international too.  The students would be designing a 10*10 sq meters pencil mosaic which would feature in the Guinness Book of World records.  The purpose of this attempt shall be to promote education. To spread the message, the institute shall donate all pencils used in making the mosaic.

It takes team effort, dedication and passion to host any event of such a big magnitude. Though the event was to be held in February, preparation had started way back in August, when the teams for various events and verticals were formed. A lot of effort has gone into making this one of the biggest events in Central India. Since opening up of the registration window, all its events received tremendous nationwide participation.

Mridang has already been initiated on 24th January through its event “Jagriti”, which has laid the foundation stone for spreading the message of ‘A fist full of rice and a heart full of love’. This initiative helps urban school-going children to take a sneak peek into the rural landscape and interact with their counterparts in rural schools.

A gist of all campus events of Mridang is given below:

1. Distortion – Rock bands from the country battle it out for 2 days and judged by the professionals.

2. Laavanya – The fashion show

3. Lasya – Choreo event

4. Jashn – Popular bands, plays, stand-up comedy entertain and add jazz to the event

5. Dhwani – Solo singing competition

6. Cult Icon – The search for the most talented personality, one of the most sought-after events of Mridang

7. Sutra – The mother of quizzing events covering all formats and spanning for 2 days

8. Akriti – Fine arts events

9. Arena – LAN gaming event

10. Anvesh – The treasure hunt (online and offline format)

11. Hurdang – Informals


Overall, Mridang promises to provide an electrifying atmosphere. Keep watching this space for more!



You may want to read articles from IIM Indore authors :

Ankit Doshi

Shyam Sunder Ramakrishnan

Koganti Greeshmanth

Karan Maroo

Abhishek Ramadoss


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IIM Indore

This article is published by Media and PR Committee, IIM Indore


One comment

Mumbai Festival

Mridang sounds interesting.

Mumbai too has a cultural festival called the Kala Ghoda Arts Festival. It is a street cultural festival that runs from Feb 4 to 12. The festival has events such as plays, films, dances, music, visual art, heritage walks, literature, book releases, workshops, food events, children's events and much more.