Research the company: This is more of a hygiene factor. Every interviewer expects that the candidate should have basic knowledge about the company, which generally includes its business model, size in terms of sales or operation, domains in which company operates, products & services, geographical presence, any significant recent news. (The question could be as peculiar as, Have you ever seen our company's balance sheet, what are your observations? Well! This was for a finance profile.)
Research the industry: In a true sense, a candidate is suitable to work in at most 5-6 industries. This stems out from an aggregation of his prior work experience, internship, any significant research project, and subject specialization during MBA. After you have done a good homework to find out what those industries are in your case, the next step is to do an industry analysis. If company analysis in the previous step was a hygiene factor, the industry analysis could well be a potential differentiator. You can show the interviewer that you are serious about the job, and have a good understanding of the industry dynamics. Industry analysis generally includes the market size, growth rates, major players, porters five forces analysis, trend analysis (past and future), issues and challenges facing the industry. (Be proactive, and start researching, as soon as the company is announced to visit for campus placement.)
Below are some of the useful links to assist you with the preparations:
Job profiles after MBA in Marketing
The above steps are to help you prepare comprehensively, and thereby increase your chances significantly. The setup and placement process may vary across colleges (Tier I, II, III, etc.), however, the basics remain the same.
Hope this article helps you in your attempts to secure a good placement. Best Wishes!
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