Shaping Today And Tomorrow! - Shivam Trivedi, NMIMS Mumbai

Today’s generation is the most experimental and aware generation. It is a generation that wants to bloom faster as ever but at the same time a generation of people who desire sustainability in mainstream culture. From minimalistic architecture to fast fashion, to lavish living, it believes in spending on only the best option at its disposal. We want to drive high performance cars but demand fuel efficiency, we want every new fashion trend to be at our doorstep but refuse to compromise on the quality of the fibre, we want higher connectivity and advanced technology but not at the cost of higher carbon emission. The underlying reason for this contrast is the dilemma we as a generation face between needs and wants, between growth and sustainability and between today and tomorrow. We are an influential generation making waves and demanding sustainable change. Aditya Birla Group is one conglomerate that has been the trailblazers, time and again, in encapsulating the solutions for both present and the coming generation. It strives to reach greater heights of progress and growth by understanding the needs of a sustainability sensitive generation. Aditya Birla Group’s wide array of subsidiaries that cover multiple sectors, products and services, has very well succeeded in leaving no stone unturned, to become a part of an Indian’s daily life. Above all, while catering to all the above mentioned contrasting needs of today and tomorrow, the group holds its value of commitment, compliance, integrity, growth and sustainability in high regard. Aditya Birla Group working in present and sustaining future is without a doubt “Big in our life”. 

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