Its presence in the cement industry is growing significantly and UltraTech Cement has now become a household name with its tagline “The Engineers Choice”. This has helped me understand how ABG attaches values to its products and builds trust in the society.
Holistically, ABG has contributed greatly in the two important segments of the youth, connectivity and apparels. It has made a huge impact on the kind of purchases that I make and has also influenced my buying patterns. It has also helped me connect to my dear ones who stay far away. Thus, being a stakeholder of the group, it has able to deliver superior values to me.
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