Real interview experiences from candidates across top B-schools.
Email Marketing30 May 2024 · 2 min read
Would you believe us if we told you that Indians spend an average of 5 hours a day on their smartphones as per a recent report by Ericsson Consumerlab? As we use the internet to do almost everything …
InsideIIM
Read Now →
Email Marketing24 Feb 2023 · 8 min read
Marketing is often seen as an art than a science but to see through the lens of millions of consumers and to understand what their inherent and unsaid motivations and fears are is more difficult than…
InsideIIM
Read Now →
Email Marketing16 Apr 2020 · 13 min read
Thanks to the COVID 19 influenced lock-down, we all have a lot of time on our hands. There’s been a lot of discussion as to how this extra time can be utilised, especially by an MBA aspirant or stude…
InsideIIM
Read Now →14 Apr 2017 · 7 min read
Many times, we cringe and delete marketing emails upon reading them. This is because we don’t find them relevant and the majority of them just sound too mechanical, with no personal touch to them as …
InsideIIM
Read Now →04 Mar 2017 · 7 min read
Email marketing has not been as visible as social media in the recent years but that doesn’t mean that it’s dead. It’s still a very valuable tool for marketers in keeping their audience engaged and p…
InsideIIM
Read Now →Email Marketing30 May 2024 · 2 min read
Would you believe us if we told you that Indians spend an average of 5 hours a day on their smartphones as per a recent report by Ericsson Consumerlab? As we use the internet to do almost everything …
InsideIIM
Read Now →Email Marketing24 Feb 2023 · 8 min read
Marketing is often seen as an art than a science but to see through the lens of millions of consumers and to understand what their inherent and unsaid motivations and fears are is more difficult than…
InsideIIM
Read Now →Email Marketing16 Apr 2020 · 13 min read
Thanks to the COVID 19 influenced lock-down, we all have a lot of time on our hands. There’s been a lot of discussion as to how this extra time can be utilised, especially by an MBA aspirant or stude…
InsideIIM
Read Now →14 Apr 2017 · 7 min read
Many times, we cringe and delete marketing emails upon reading them. This is because we don’t find them relevant and the majority of them just sound too mechanical, with no personal touch to them as …
InsideIIM
Read Now →04 Mar 2017 · 7 min read
Email marketing has not been as visible as social media in the recent years but that doesn’t mean that it’s dead. It’s still a very valuable tool for marketers in keeping their audience engaged and p…
InsideIIM
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