Real interview experiences from candidates across top B-schools.
Maggi20 Feb 2021 · 4 min read
Today’s news bulletin is an interesting mix of hope and disappointment. We discuss Marico’s plan to launch instant noodles - and our beloved Maggi getting more competition. We also discuss IKEA’s pla…
InsideIIM
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Maggi29 Sept 2016 · 3 min read
Maggi 2 - Minutes Noodle, till recently was the largest selling & arguably the most loved brand of noodle in India. Its popularity & sales waned due to the controversy that engulfed it. Other…
InsideIIM
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Maggi05 Mar 2016 · 6 min read
The funny thing about rumours is that there are 2 kinds, as we all know from our personal experiences. When a rumour starts you don't know if it is true or false. Either way it tends to grow virally …
InsideIIM
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Maggi03 Mar 2016 · 3 min read
Earlier this month a mis-informed consumer threatened to damage the 125 year reputation of Lipton, when she claimed to have found worms in Lipton Lemon Green Tea bags and then uploaded a video on soc…
InsideIIM
Read Now →
Maggi06 Jan 2016 · 31 min read
Business strategist Rajesh Srivastava analyses the secret behind the success of Baba Ramdev's Patanjali, the rise of Kabaddi, Uber's strategy, Maggi Noodles' comeback, Google and Facebook's drive to …
InsideIIM
Read Now →Maggi20 Feb 2021 · 4 min read
Today’s news bulletin is an interesting mix of hope and disappointment. We discuss Marico’s plan to launch instant noodles - and our beloved Maggi getting more competition. We also discuss IKEA’s pla…
InsideIIM
Read Now →Maggi29 Sept 2016 · 3 min read
Maggi 2 - Minutes Noodle, till recently was the largest selling & arguably the most loved brand of noodle in India. Its popularity & sales waned due to the controversy that engulfed it. Other…
InsideIIM
Read Now →Maggi05 Mar 2016 · 6 min read
The funny thing about rumours is that there are 2 kinds, as we all know from our personal experiences. When a rumour starts you don't know if it is true or false. Either way it tends to grow virally …
InsideIIM
Read Now →Maggi03 Mar 2016 · 3 min read
Earlier this month a mis-informed consumer threatened to damage the 125 year reputation of Lipton, when she claimed to have found worms in Lipton Lemon Green Tea bags and then uploaded a video on soc…
InsideIIM
Read Now →Maggi06 Jan 2016 · 31 min read
Business strategist Rajesh Srivastava analyses the secret behind the success of Baba Ramdev's Patanjali, the rise of Kabaddi, Uber's strategy, Maggi Noodles' comeback, Google and Facebook's drive to …
InsideIIM
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