Market Segmentation
CineMBA - Learning Marketing from Bollywood
Why is it that Dharma Production's romantic movies and Vishesh Films' horror movies both find enough takers at the box office? The key to this question is in the concept
Learning Marketing From Bollywood - CineMBA
Why is it that Dharma Production's romantic movies and Vishesh Films' horror movies both find enough takers at the box office? The key to this question is in the concept