Why is it that Dharma Production's romantic movies and Vishesh Films' horror movies both find enough takers at the box office? The key to this question is in the concept of Market Segmentation. If segmented well, there is space for Karan Johar's creations and for Anurag Kashyap's too. This holds true for fairness creams to cars and for biscuits to business schools. In this video, students of MISB, explain the concept of Market Segmentation using India's favourite past time - movies and their respective production houses.
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Comments
Pavani Kavala
Very well written Riddhi.
17 May 2018, 11.51 AM
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Riddhi Kalra
Likes to appreciate the brilliance in mediocrity and the beauty in humility. A banker by the week and writer by the weekend. Alumnus of IIM Trichy (Class of 2019)
Thanks Pavani!
18 May 2018, 11.31 PM |
Rutul
Rutul is a PGP student at IIM Trichy (Class of 2019). He has done his under graduation in Commerce with prime focus on accounting. A finance enthusiast, his areas of interests are : corporate finance and capital markets. A voracious reader, he also likes to write in his free time. Currently, he is a member of External Relations Committee and FinvesT, Finance and Investments Club at IIM-Trichy.
A refreshing read. :)
17 May 2018, 12.01 PM
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Riddhi Kalra
Likes to appreciate the brilliance in mediocrity and the beauty in humility. A banker by the week and writer by the weekend. Alumnus of IIM Trichy (Class of 2019)
Thanks :)
18 May 2018, 11.32 PM |
Rohan Daftary
PGPM Student | Indian Institute of Management, Tiruchirappalli (IIM Trichy)
Wonderful read!
17 May 2018, 12.30 PM
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Riddhi Kalra
Likes to appreciate the brilliance in mediocrity and the beauty in humility. A banker by the week and writer by the weekend. Alumnus of IIM Trichy (Class of 2019)
Thank you!
18 May 2018, 11.32 PM |
Rama Subramanian
other side of the Looking glass is inspirational, content,supportive , deep thought process.very well done Riddhi Keep up the good work and looking forward for the next one... I feel the context is not restricted to college life it is applicable in real life as well.
17 May 2018, 02.54 PM
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Riddhi Kalra
Likes to appreciate the brilliance in mediocrity and the beauty in humility. A banker by the week and writer by the weekend. Alumnus of IIM Trichy (Class of 2019)
Thank you for your words of encouragement
18 May 2018, 11.33 PM |
vijay chauhan
.........Donnooo.....if u knw smthng let me knw :P
Nicely put
17 May 2018, 04.48 PM
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Riddhi Kalra
Likes to appreciate the brilliance in mediocrity and the beauty in humility. A banker by the week and writer by the weekend. Alumnus of IIM Trichy (Class of 2019)
Thanks, Vijay
18 May 2018, 11.34 PM |
IPSITA BISWAS
I am a 2017 BSc passout currently working in a startup and preparing for 2018 CAT. I believe getting an MBA will give me the necessary exposure to business world as well as shape my future. I hope I can make it to a good B school after this hectic but exciting year.
Amazing article!
18 May 2018, 10.05 AM
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Riddhi Kalra
Likes to appreciate the brilliance in mediocrity and the beauty in humility. A banker by the week and writer by the weekend. Alumnus of IIM Trichy (Class of 2019)
Glad you liked it :)
18 May 2018, 11.36 PM |
Sushmeeta Das
Pretty well written.. thoughtful..and motivating. Especially at this stage of life when we are waiting for results and time seems like forever. Thanks.
18 May 2018, 02.37 PM
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Riddhi Kalra
Likes to appreciate the brilliance in mediocrity and the beauty in humility. A banker by the week and writer by the weekend. Alumnus of IIM Trichy (Class of 2019)
I'm pleased to know that this helps ! All the best :)
18 May 2018, 11.37 PM |
Raghav Jain
Nice read.
24 May 2018, 10.34 PM
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Riddhi Kalra
Likes to appreciate the brilliance in mediocrity and the beauty in humility. A banker by the week and writer by the weekend. Alumnus of IIM Trichy (Class of 2019)
Thanks :)
24 May 2018, 11.38 PM |
Seshagiri Vempati
Do you have no work experience? Take up live projects, or even better, bring them on campus yourself. Reading these lines putting confidence for us.
6 Jun 2018, 08.53 PM
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Riddhi Kalra
Likes to appreciate the brilliance in mediocrity and the beauty in humility. A banker by the week and writer by the weekend. Alumnus of IIM Trichy (Class of 2019)
No, I do not have work experience, but I believe in what I wrote, that opportunity comes to those to know to honour it.
8 Jun 2018, 01.03 PM |
Dipti Madan
Dipti Madan AVP HR & Quality, Graduated with Marketing Management, Certified Six sigma BlackBelt Indian statistical institute Bangalore, won president quality award on improving customer satisfaction with Bharti Airtel. I come with 19 years of experience and have worked in various functions starting from front office to sales& marketing, operations, business excellence -quality team,HR and quality.currently undergoing executive course with IIM Lucknow Advanced Program in Leadership Business Excellence.
Hey Riddhi.. thanks..good read. I come with 19 yrs of work experience which I know is not just enough..and still such a letter motivates me. Currently pursuing MDP with IIM Lucknow..
21 May 2019, 11.38 AM
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Riddhi Kalra
Likes to appreciate the brilliance in mediocrity and the beauty in humility. A banker by the week and writer by the weekend. Alumnus of IIM Trichy (Class of 2019)
Thanks for your kind words, Dipti. They mean a lot to me. I wish you the very best and hope you have the most enriching experience at IIML.
24 May 2019, 07.35 PM |
Aman Rathod
Sharing this stuff really motivates a whole lot of people (including me). Thank you
21 May 2019, 11.53 AM
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Riddhi Kalra
Likes to appreciate the brilliance in mediocrity and the beauty in humility. A banker by the week and writer by the weekend. Alumnus of IIM Trichy (Class of 2019)
It is heartening to hear that, Aman. I wish you the very best for all that is in front of you this year
24 May 2019, 07.33 PM |