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CineMBA

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Marketing Lessons From Bollywood - Konversations Unplugged
CineMBA

Marketing Lessons From Bollywood - Konversations Unplugged

22 Nov 2017 · 2 min read

Does Karan Johar stand for brand Yash Chopra on steroids? That and more in this podcast. What is a Brand? Brands and Bollywood? A fresh perspective on what our favourite filmmakers stand for in this …

InsideIIM

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8 Entrepreneurship Lessons To Be Learnt From Band Baaja Baaraat - CineMBA
CineMBA

8 Entrepreneurship Lessons To Be Learnt From Band Baaja Baaraat - CineMBA

14 Nov 2017 · 1 min read

What comes to your mind when we talk about the 2010 hit film, Band Baaja Baaraat? Are you reminded of the hit songs or that rowdy Dilli ka ladka with his mad energy - Ranveer Singh or that no-nonsens…

InsideIIM

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CineMBA - Lessons from Cinema - The Big Short - InsideIIM & MISB Bocconi
CineMBA

CineMBA - Lessons from Cinema - The Big Short - InsideIIM & MISB Bocconi

03 Jul 2017 · 1 min read

Why make learning a mundane activity when you have a chance to learn it from a movie? And there isn't a better way to narrate a tragedy than as a comedy. InsideIIM and MISB Bocconi bring you a fresh …

InsideIIM

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CineMBA - Learning Marketing from Bollywood
CineMBA

CineMBA - Learning Marketing from Bollywood

03 Jul 2017 · 1 min read

Why is it that Dharma Production's romantic movies and Vishesh Films' horror movies both find enough takers at the box office? The key to this question is in the concept of Market Segmentation. If se…

InsideIIM

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CineMBA - Communication Skills Lessons From Swades - InsideIIM & MISB Bocconi
CineMBA

CineMBA - Communication Skills Lessons From Swades - InsideIIM & MISB Bocconi

19 Jun 2017 · 1 min read

Why make learning a mundane activity when you have a chance to learn it from a movie? In this video, Dr. Seema Khanvilkar from MISB Bocconi presents the lessons in communication skills like never bef…

InsideIIM

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Learning Marketing From Bollywood - CineMBA
CineMBA

Learning Marketing From Bollywood - CineMBA

24 Jan 2017 · 1 min read

Why is it that Dharma Production's romantic movies and Vishesh Films' horror movies both find enough takers at the box office? The key to this question is in the concept of Market Segmentation. If se…

InsideIIM

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CineMBA - Communication Skills Lessons From 'Swades'
CineMBA

CineMBA - Communication Skills Lessons From 'Swades'

03 Nov 2016 · 3 min read

CineMBA is a series where InsideIIM and Professors from Top Business Schools endeavor to make learning fun and interesting instead of dull and boring. In this video, Dr. Seema Khanvilkar from MISB Bo…

InsideIIM

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What Went Wrong With The Financial Markets Of 2008? - CineMBA - The Big Short
CineMBA

What Went Wrong With The Financial Markets Of 2008? - CineMBA - The Big Short

05 Sept 2016 · 3 min read

CineMBA is a series where InsideIIM and Professors from Top Business Schools endeavour to make learning fun and interesting instead of dull and boring. In this video, Mr Carlo Altomonte from MISB Boc…

InsideIIM

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