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Reputation Management

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When Sachin Lost His Cool With British Airways - Strategy With RS
Reputation Management

When Sachin Lost His Cool With British Airways - Strategy With RS

17 Nov 2015 · 3 min read

Sachin Tendulkar, the living legend, was at the receiving end of ‘don’t care attitude of British Airways’. It managed to do what even Australian could not do through high voltage sledging - getting S…

InsideIIM

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Reputation Management: What To Do When Your Brand Is Hit by a Scandal
Reputation Management

Reputation Management: What To Do When Your Brand Is Hit by a Scandal

14 Aug 2015 · 9 min read

"It takes 20 years to build a reputation and five minutes to ruin it." – Warren Buffett. Despite this warning, companies have paid scant attention to managing their reputation. In fact, many of the c…

InsideIIM

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