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Reputation Management: What To Do When Your Brand Is Hit by a Scandal

Comments
 

Diwakar Sanduja

Dear Sir Your comments on MSG and lead are incorrect. Lead and glutamate are found in the raw materials itself eg. wheat flour, onions etc. That is the reason only why they are present in maggi. And they are not added chemically for increasing shelf life or taste. I am sure when you eat onions at home, you dont try to take glutamate and lead out of it ! Please do not propagate wrong information. Regards

14 Aug 2015, 11.39 PM

Rajesh Srivastava

Diwakar Sanduja - Maggi on its pack very boldly says 'no msg added'. So how did 'msg' get into it? Most likely from the raw material which is used during the manufacturing of the product. Nestle is a responsible company & it must be doing quality control. During the process it should have realised that higher than prescribed quantity MSG content is entering into the recipe not because it was added but because of the raw material used. Is it not the duty of Nestle to take corrective steps to keep the level under check? As a responsible company it should do everything to ensure that customers health & well being is kept ahead of everything. As a result of this incident who is the loser? Nestle & Maggi. For the 1st time in 3 decades it has made a loss & even its parent company's financial results is under severe pressure. In the article I have mentioned, 'It is alleged that Maggi noodles contains more than the prescribed quantity of monosodium glutamate (MSG) and lead. Both, when present in excess, are said to be harmful—MSG is supposed to be carcinogenic, while lead leads to poisoning. Truth be told, they are not considered harmful in small quantities, therefore legally, they can be present within permissible limits'. The objective of the article is to share what a company's response should be when faced with such an issue. .

17 Aug 2015, 08.19 PM

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Comments
 

Diwakar Sanduja

Dear Sir Your comments on MSG and lead are incorrect. Lead and glutamate are found in the raw materials itself eg. wheat flour, onions etc. That is the reason only why they are present in maggi. And they are not added chemically for increasing shelf life or taste. I am sure when you eat onions at home, you dont try to take glutamate and lead out of it ! Please do not propagate wrong information. Regards

14 Aug 2015, 11.39 PM

Rajesh Srivastava

Diwakar Sanduja - Maggi on its pack very boldly says 'no msg added'. So how did 'msg' get into it? Most likely from the raw material which is used during the manufacturing of the product. Nestle is a responsible company & it must be doing quality control. During the process it should have realised that higher than prescribed quantity MSG content is entering into the recipe not because it was added but because of the raw material used. Is it not the duty of Nestle to take corrective steps to keep the level under check? As a responsible company it should do everything to ensure that customers health & well being is kept ahead of everything. As a result of this incident who is the loser? Nestle & Maggi. For the 1st time in 3 decades it has made a loss & even its parent company's financial results is under severe pressure. In the article I have mentioned, 'It is alleged that Maggi noodles contains more than the prescribed quantity of monosodium glutamate (MSG) and lead. Both, when present in excess, are said to be harmful—MSG is supposed to be carcinogenic, while lead leads to poisoning. Truth be told, they are not considered harmful in small quantities, therefore legally, they can be present within permissible limits'. The objective of the article is to share what a company's response should be when faced with such an issue. .

17 Aug 2015, 08.19 PM